Top 5 Free Survey Tools For Marketers

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Surveys are a powerful tool to know what the audience loves, hates, or wants to improve. 

Online surveys are a great way to obtain customer feedback for your product and services. Online surveys are built to help in gauging interest for a potential new product line, for making market research, and for knowing what your audience cares about. There are various survey tools available online that you can use. Due to the overwhelming number of survey makers out there, it’s sometimes difficult to choose the perfect one. In this article, we’ll share the top 5 survey makers that you can try. 

  1. Google forms 

Google Drive has become the lifeblood for many. It’s become a necessity for most, especially with its many features including its free survey software via Google Forms. It doesn’t require so much fuss to start, all you need is a google account and you’re ready to go. 

Inclusions in the free plan:

  • Unlimited surveys
  • Unlimited questions
  • Unlimited responses
  • Unlimited collaboration
  • Easy export to Google sheets
  • Survey logic with the ability to skip trigger questions 
  • Allows image and YouTube video embedding
  • Embeds survey to your website and social media
  • Updated in real-time survey analytics 
  • Free branding 
  • Editable survey templates
  1. Survey Monkey 

Survey Monkey is the most popular survey tool online despite its limitations. This is due to their intuitive interface and brand recognition. Some of their biggest clients are HP, Lyft, Progressive, and GoPro. 

Inclusions in the free plan: 

  • Unlimited surveys
  • 10 questions 
  • 15 3. question types
  • 100 responses/survey
  • More than 100 customizable templates
  • Embeds survey on your website
  • Has a mobile app
  • Only has one user
  1. Typeform 

Typeform is the survey tool that’s created especially for marketers, advertisers, UX researchers, and business owners. 

Inclusions in the free plan: 

  • 10 questions/survey
  • 100 responses/month
  • Basic question types
  • Basic reporting and analytics
  • Embeds survey to your website 
  • Works well with MailChimp, Trello, Google Sheets, Zapier, HubSpot, and more. 
  1. Zoho Survey

Zoho survey is part of Zoho suite apps and it’s more for sales, IT, finance, HR and all the other business you have in mind. Zoho survey is reliable and looking at their roster of clients (, Netflix, Amazon, and Facebook), it’s enough to say that Zoho is playing the big league of surveys.  

Inclusions in the free plan: 

  • Unlimited survey
  • 10 questions
  • 100 responses
  • Embed surveys in email, website, and social media.
  • Export to PDF
  • 200 survey templates
  • Password protected with HTTPS encryption
  1. SurveyGizmo

This survey maker is for the enterprise client. Although the free survey is limited in some sense, still it works fine due to its unlimited questions feature. Their biggest clients include Disney, Salesforce, The Home Depot, and Verizon. 

Inclusions in the free plan: 

  • 3 surveys at a time
  • Unlimited questions
  • 6 question types
  • Editable templates
  • Export to excel and share on social media 

These are the top players in survey making online that you can try for free. Of course, there are some other options but these are widely found to be the industry standard.

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