Starbucks Singapore launched its Mobile Order & Pay feature on its app.
This year is dubbed as the Year of Innovation for Starbucks Singapore. It started with the launch of its flagship store in Jewel Changi Airport and now it’s piloting out a mobile feature for its local customers.
Singapore coffee lovers can now order their coffee in advance using the Mobile Order & Pay feature on the app. The app is now working for its 32 branches across the island including the ones in Suntec City, Marina Bay sands, and Central Business Districts. This new feature is expected to connect to the customers via technological innovations.
Patrick Kwok, General Manager of Starbucks Singapore shared that innovation has always been part of Starbucks’ culture. With this new app feature, they want to improve their customers’ experience by making it more efficient and enjoyable. They also want to cater to the needs of their local customers by using new technologies available for them.
Mobile Order & Pay (MO&P) feature
This app lets customers make advance orders and pick them up on the store they chose. It also works with Starbucks’ loyalty program.
By using the app to order, customers need to not join the long line and still get their loyalty points.
Starbucks is also extending its investments by building partnerships with other food and beverages and lifestyle brands as well. Recently, Starbucks partnered with Udders, to create its own Cold Brew ice cream and vanilla ice cream. Aside from that, Starbucks is also venturing into influencer marketing by collaborating with Christabel Chua.
New Starbucks pick-up store in New York
Starbucks is also opening a pick-up cafe, similar to one in China, in New York. CEO Kevin Johnson said that if this plan goes well, it will open up the possibility for more pick-up stores in other big cities like Chicago, Seattle, L.A., San Francisco.
Not only does it effectively help busy people save their time, but it also allows delivery to companies. Like the stores in Singapore, customers can order ahead of time and pick up their orders in the store. They can also opt to have it delivered to their company.
Johnson’s plans for Starbucks are rich and his list is long. One of is his plan for giving baristas more time to connect and talk to the customers instead of being tied to making coffee all day long.