Google highlights its work done to cater to more fact-check content in its search results.
Google has been displaying fact-check labels in search engine results pages (SERPs) for almost 3 years now. Today, it appears in search results for over 11 million times a day. It includes global search results and Google News in five countries.
ClaimReview markup displays the fact-checked content in the search engine. It is a special type of schema markup that allows fact-checkers to identify whether a claim on a certain web page is true or not. Web pages with a ClaimReview markup content are returned in the search results as a snippet.
ClaimReview markup snippets
The snippet of the special markup shows a display of the claims the searchers need to know, who made the claim and if fact-checkers found it to be true or not. All of this fact-checked claims are available in publicly available search tools that let users search through a database of over 40,000 fact checks.
Google adopts to structured data in SEO
The company collaborated with Duke Reporters’ Lab and the International Fact-Checking Network to strengthen its adoption to structured data fields for its fact-checking services. Structured data helps Google understand web pages’ content better. It is an important extension if web page owners want their sites to be visible within Google’s search results.
It is not just a search engine optimization (SEO) strategy but rather the foundation for machines to understand businesses and digital marketing companies’ content. The ClaimReview schema markup works together with structured data and gives more ability to control how information on sites are defined. This boosts the machines’ understanding of the brands.
Data structuring helps your site to appear more in Google’s search results. What is does is that it defines the web page’s content and match it up to relevant queries of the users. Big companies such as Amazon are using this style to determine its local business intent.
The impact of structured data
“The information generated by these efforts might provide valuable context for people as they use Google products—for instance, we could surface the origin of a miscaptioned image or background on the creator of a manipulated video,” says Google.
The company further promised to continue its work in 2020 to provide users with essential and useful content that can be accessed both online and offline. In order to attain this, Google initiates to explore new models to support its fact-checking field for long-term sustainability.