TikTok Fighting Pollution

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TikTok partnered with Conservation International in an attempt to protect our oceans from plastic pollution.

TikTok, together with an international organization launched a #SaveOurOceans challenge. Conservation International aims to protect the oceans and the marine ecosystems including the people whose livelihood depends on them.

#SaveOurOceans challenge

This challenge is a global campaign where users from 25 countries can join. This challenge puts emphasis on the critical role of the oceans and what this generation and future generations can do to protect them. TikTok is great platform to partner with based on their younger user base.

TikTok users can showcase their creativity through short videos. The goal of this challenge is to empower the users to use their creativity for the good of the ocean and the ecosystems in it. It is also another way to raise awareness to do more to protect our oceans for future generations.

This challenge began on August 26 and has run through September 9. TikTok users can apply the ocean theme a virtually clean plastics out of the ocean. TikTok will donate $2 to Conservation International for every video uploaded. This will help save the 3,000 square kilometers of the ocean.

It is expected that by 2050, there will be more plastics in the ocean than fish. TikTok’s imaginative platform can educate and inspire people to do more for their environment. This partnership addresses a pressing issue that can’t be solved with just a few people working on it.

Conservation International hopes to inspire a collective call to action with this campaign.

Effects of plastics in the ocean

The UN reports that an estimate of 1 million marine birds and 100,00 marine animals die each year due to plastic ingestion. Many endangered marine animals such as the Hawaiian monk seals and the Pacific loggerhead sea turtles have fallen victims to plastic ingestion.

This issue has become a global crisis that plastic now encompasses 40% of the ocean’s surface. One example is the garbage patch in the great pacific that’s even larger than Mexico and Guatemala combined.

Brands’ responsibility

Some of the biggest international brands have made changes to their campaigns and the use of plastics. Companies such as Nestle Japan, KFC, Yakult, Burger King, and Starbucks are pushing to continually reduce their use of plastic.

Like TikTok, big brands can also use their voice as platforms to empower people to take necessary actions to protect the marine life. More campaigns can be made to show their commitment to participate in cleaning the ocean and raising awareness of the importance of protecting the oceans and everything in it. 

TikTok’s partnership with Conservation International is a great example of how social media can make a positive impact through their platforms.

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