Up to date stats for Marketers to start your week off right!
UK hits £6bn in ad spend for Q1 2019
UK ad spends jumped by 4.2% and reached £6bn in the first quarter and marked the 23rd consecutive quarter of market growth. Despite the jump, it still fell short of the forecasted growth and even lesser than the 5.9% seen in the same quarter last year.
Online advertising is reported to have the fastest growth – online radio had a 26.5% increase year on year for the first quarter while the TV video-on-demand had a 17.5% increase, and the digital out-of-home saw a 10.9% increase.
The total ad spend is expected to increase by 5.3% in 2020.
Source: Advertising Association
Commercial radio gets record audience
Commercial radio had a record audience of 36.1 million for the second quarter of 2019. It means that 1.7 million more people tuned in to commercial radio stations than BBC stations. This number is by far the widest gap both stations have.
Share of hours also rose for commercial radio by 2.3% year on year with the average weekly hours increase to 13.5 from 13.1 last year. Many listeners are connecting their devices via online and apps and that number increased to 12.5% from 9.3% last year.
These numbers show that 89% of the UK adult population aged 15 and above listen to the radio each week for the second quarter of 2019. Two-thirds of the adult population listen to radio using different platforms including DAB, DTV, online or via apps.
Consumer confidence in the summer
Summer seemingly give the consumer confidence in their purchasing decision making. The overall index was up by two points compared to the previous month with shopper sentiment having the biggest jump to 6 points compared to June of 2019 and July of 2019.
The consumers’ feelings about their personal financial situation also saw a jump over the past 12 months. Many expect that their financial situation will get better over the next few months.
Adblocking growth is in snail pace
People blocking ads across the US, UK, Germany, and France have been slowing down. 1 of 4 internet users in the US blocks ad at least one of their internet devices this year. Of the four countries, Germany seems to have the highest number of users who block ads with 32% using software or other forms of ad blocking for this year.
People usually block ads because the internet is infested with too many ads and sometimes, they are irrelevant and plainly annoying.