Snapchat is joining the ad market industry with is Instant Create tool.
Snapchat is making it very easy for you to make ads on its platform.
The 3-step process
Ad making has been made easy in Snapchat with the three steps process:
- Select an objective – increase web visits, app installs, or app visits.
- Enter the business website
- Select your targeting
Just those three steps and your ad is ready to go. This tool is designed for advertisers with limited resources. It can be accessed by choosing Instant Create when making a campaign. The other new option is the Advance Create option which enables advertisers with the ability to create multiple ad sets with multiple ads for the campaign.
Creating ads made easy
Advertisers need not spend time coming up with content ideas. The tool does all the heavy lifting automatically. You only need to put the URL and the tool will pull photos from your website to create the ad. You can also choose to import or upload your images from your PC. Instant Create has a streamlined ad creation flow and uses the most popular templates and simplified ad options. This allows for engaging creative output without additional design resources.
The Instant Create tool is only available in Snap Ads at this time but it will be available for all advertisers from the self-service ads later on.
CEO Evan Spiegel announced testing on their new Instant Create tool onboarding flow. Spiegel stated, “Just this month we started testing our new Instant Create onboarding flow, which generates ads for businesses in three simple steps from their existing assets, be it their app or their e-commerce storefront,”
This tool is part of the company’s vision of giving small advertisers the avenue to post their ad without compromising their resources. It’s also an avenue for small advertisers to understand new ad formats. You can learn more about Instant Create here.
Why is this important?
Ad creation is an increasingly popular industry. Many businesses hire marketers and advertisers to create ads for them. Others who are doing their own spend so much time and resources. With the creation of this tool and more of its kind in the future, the ad making process is made easy. This isn’t only saving you money, it’s also saving yours from wasting your time.