Snapchat is positioning itself as a direct competition to ByteDance’s TikTok.
Snapchat confirmed the news that it’s testing a new experience that is similar to TikTok. Users can now move through Snapchat’s public posts and content using a vertical wiping motion. This gesture has been widely popularized by TikTok. Snapchat isn’t the only one out to compete with TikTok and trying to copy its feature into their own. Instagram recently released Instagram’s Reels, a short-video platform for its users. YouTube also followed suit with a short-form-set-to-music format. Snapchat is the newest social media platform that’s out to replicate TikTok’s success.
Snapchat’s test for vertical scrolling
Snapchat said that the test us only for contents that are published publicly and readily available in Snapchat Discover. This doesn’t include the users’ friends’ private Stories. Social media consultant Matt Navarra first spotted the new test. The company didn’t comment further and chose to not offer specific details about it. Snapchat, however, said the test is still in its early stages and only a very small percentage of Snapchat’s global users have this option. In a statement to TechCrunch, a Snapchat spokesperson said that their team has always been looking for ways to improve user experience in the platform. They continually look for ways to make their content more engaging to the community.
Investing in the Indian market
India recently announced that its banning TikTok and 53 other Chinese apps. The action came after a border dispute the two countries had in the previous week. Facebook took advantage of this and introduced Instagram Reels to its Indian users. Snapchat is seemingly following Facebook’s steps as well.
Snapchat rolled out Here for You feature in the country in partnership with Mariwala Health Initiative. It’s a feature that promotes mental health and offers help for Snap users who are dealing with an emotional crisis. It’s also a way to address the issue and educate others about it.
The feature was a result of research conducted by Snap last year. The research revealed that an alarming rate of Snapchat users are suffering from anxiety and stress. Most of them turn to their friends for help and support, their friends have become a positive influence in their lives and they’ve become the people who have helped them face their depression.
The feature educates its users on what depression is and what it means to have a mental health crisis.