Marketers and creators can now use their social media stories as ads for Instagram and Facebook.
The world’s biggest digital discovery and publishing platform added a Story Cloud suite and Issuu Promote last Monday at the Adobe MAX conference in L.A. The newly released Issuu Promote is a story integration tool that allows marketers to shoot two birds using one stone. They’ll be able to create and launch their social media stories directly from Issuu. Additionally, these stories can then be turned into actual ads for Facebook and Instagram.
Create and share everywhere
Issuu partnered up with Adobe InDesign to create the Story Cloud, Issuu’s suite of storytelling products. With InDesign, users can create and quality designs for print and digital media. The features in InDesign are now available for Issuu users and this will result in a seamless creation of Story ads.
Stories now play a huge role in content marketing and the company capitalized on the brands’ need to create compelling stories and share these with their social platforms.
Joe Hyrkin, Issuu’s CEO said that stories are now used by marketers and it has opened many opportunities. However, the time and effort that goes into creating content can be too much for many brands thus leaving them out of the game. He further added, their goal is to reduce how complex it is to make Story ads and to allow marketers to recreate their existing assets and use them as ad campaigns. The Issuu Promote feature also makes it easier for marketers to link their Facebook Business Manager and Google AdSense account to their Issuu account to make the creation more efficient.
Issuu stories for marketers
You can start using Issuu Stories by downloading the plugin for the InDesign. Then the “Create Story for Social” option will be visible in InDesign.
The stories created can be integrated into your brand’s marketing strategy and shared across social media platforms including Facebook, Instagram, and Snapchat. Issuu Stories has several templates that users can choose from.
What does this mean for you?
While some companies a have creative team to craft Stories for them, other startups and new brands may have limited manpower and funds to pour to your story ads. Issuu Promote makes it easier for you to create high-quality stories and turn them into story ads that would resonate to your target audience.