Instagram Tests ‘Latest Posts’ feature

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To the dismay of Insta users, the chronological feed hasn’t been available for some time, but here’s hope for a return to form.

Instagram’s reverse-chronological feed has been gone for years and users have been vocal about its absence. With the possibility of a Latest Posts feature coming to Instagram. Users could soon be able to enjoy the app with classic functionality. The feature is a pop-up that appears on the users’ main feed. Once tapped, users are brought to a special area where the newest content from the people they follow are could be seen. 

Jane Manchun Wong discovered the prototype and tweeted about the feature in her Twitter account.

Facebook-owned Instagram didn’t comment on the said feature. However, the photo-sharing app has already confirmed the existence of Wong’s findings via a reply tweet. According to Instagram, the feature was from a recent hackathon which is a Facebook tradition.

In a reply to the tweet, Facebook EMEA communications manager, Alexandru Voica explained that the feature isn’t out for public use yet and Instagram has no plans of launching it at this time. 

Changes in Instagram’s feed

Instagram has explored many ways of presenting content to its users. In 2016, the company veered away from the reverse-chronological feed. Instead, Instagram opted for the automated that feed we’re now accustomed to. The content is now based on who and what users interact with. The switch to an algorithmic feed increased the engagement.

As of March 22, 2018, Instagram posted a blog explaining it is giving the users more control over their feed and see to it that they are seeing relevant and timely posts. The decision was due to the feedback from the users on the usage of the feedback algorithm. 

What does this mean for you? 

Instagram is a great platform for marketers and brands to increase their brand awareness and further expand their reach. Instagram works well for brands and other entrepreneurs when you create a cohesive Instagram feed. Users’ feed must be logical including its visual concept, captions, and hashtags. 

Posts on Instagram could reach a wider audience using the new feature if it goes live. Your posts will be visible according to the latest posts. Your new products will be seen by your target audience and will not be run over by older posts in their feeds. 

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