Instagram Adds New Product Notifications

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Instagram tests a new notification system for product drops

As of today, September 30, 2019, Instagram is testing a new method of product promotion. Users can set reminders within Instagram to notify them when new products drop. 

Instagram is a platform for trendsetters. Users’ newsfeeds are filled with clothing, footwear, places to travel, and foods to eat. It’s a go-to stop when looking for fashion inspiration and looking for places to experience fun. It’s not difficult to see why brands flock on Instagram. It’s a great platform to widen out their reach and improve their marketing and sales channel. 

This new test could enable companies to gain quick traction on product releases in the future. Within the social media platform, shoppers can already purchase select a select group of company’s products. Though the test is in an effort to make shopping easier for users, this feature could be really beneficial for creators and influencers who use the platform to advertise their merchandise. 

Social media is the place where everything converges; from what people wear to their hobbies. If a band releases a new record, news spreads across social media like wildfire. Instagram’s new notification feature makes it possible for these products to be dispersed.  

Vogue Business reported that the streetwear brand Chinatown Market released a limited release of a T-shirt on Instagram’s checkout feature, and in seconds the shirts were sold out.    

Chinatown Market’s success only goes to show how profitable the new feature could be. Users on Instagram will typically keep up with their favorite brands. While the number of brands that are connected to in-app check out is few Instagram is in conversation with companies like BigCommerce, Shopify, and Channel Advisor.    

This quick notification system can further connections between brands and personalities and their consumers. Users will soon have the ability to closely follow product launches, and create reminders for the expected date of the product launch.    

The test will begin with a relatively small group of influencers like Adidas, Chinatown Market, Fresh Prince, H&M, Levi’s, MAC, Michael Kors, Outdoor Voices, Warby Parker and others. Instagram wants to give brands the ability to connect to their audience at a more efficient level. Both their checkout method and set reminder feature are made to increase the engagement of brands and improve the customers’ experience in buying directly from the platform. 

In the blog post about the test, Instagram stated they are excited about this and, “more ways for people to enjoy shopping on Instagram this year.” For updates on this and more marketing news subscribe to Holler Hustle.

1 reply
  1. James
    James says:

    I think this will be huge for the gram. Such a high percentage of Instagram users already follow brands on the platform that I don’t think it’d be a stretch to assume that people would want notifications about product releases.


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