A banner for all platforms
Facebook has released a new all-encompassing logo that includes all the platforms in the app family such as WhatsApp and Instagram. Facebook explained that they started as a platform that connects people and it has since grown to include other platforms. The 15-year-old platform has now shifted to differentiate Facebook from the app and Facebook the company.
It was estimated that in 2018 Facebook raked in $23 billion just in the U.S. and as they move forward with plans for a digital currency the platform wants to disassociate themselves from the idea that they’re just a social media platform. The Rebranded Facebook logo transitions from through the various colors that are associated with each of Facebook’s platforms.
It’s been in the plans for Facebook to tag their name on Instagram and WhatsApp With this new corporate logo, branding on the other applications will make more visual sense. In the same way that Google and Youtube are interwoven in terms of marketing efforts, Facebook wants to continue the integration between platforms. As mentioned in a previous article the name change instills the connection between the platforms. The rebrand could also compile the trust that users attribute to the individual platforms.
Rebranding to fight against controversies
The new logo comes after facing security scandals for the past months. Lawmakers and advocates have been concerned about the data collection of the app and of the possibility that users’ private information is being leaked into its other apps.
The rebranding received opposing feedbacks. The AV Club reported that even with the change, it’s still not enough to save the company from the issues it’s presently facing.
The Verge reported on the addition of the corporate logo, highlighting its “bland” and “generic font.” The followed this stating,” The different logos seem to say that Facebook the company is not entirely defined by Facebook the social network — they just happen to share the same name and controlling interests.”
Twitter Jack Dorsey added his thoughts on the logo as well posting this today –
In the release of the logo, Facebook concluded by stating the goal of the logo is to communicate Facebook’s ownership of the other platforms as well as growing communities and the audiences of their users. As Facebook continues to expand in the future – separating the Application from the business may continue to be a trouble spot.