Brands and Marketers Can Now “Hide Replies” on Tweets

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After testing, hiding replies is now possible on Twitter

Twitter is a great platform for most marketers. With over 313 million users monthly, businesses can grow their revenue by reaching out to Twitter diverse demographics. Advertisers can unlock a new feature, the ability to hide replies.

Twitter created the “hide replies” feature for brands and users so those who use the site could maintain more control over their tweets. “We learned that the feature is a useful new way to manage your conversations,” said Twitter. The new feature was released after months of testing in countries such as Canada and the U.S. 

Why release the new feature

Twitter found that the majority of their users hid replies because they believed the replies to be irrelevant, off-topic, or annoying. The ability to hide Tweet replies gives brands the ability to engage with other consumers better while also deleting irrelevant tweets. However, brands need to be careful not to “hide all replies.” Replies help users find more opinions and information on the brand’s topics.

How it works and how it is available

While users can hide replies on their tweets, they can still view and engage with the hidden replies by selecting the “View hidden replies” option in the Tweet’s dropdown. There is no notification to be sent when a user hides a reply. The hiding of reply can be done to all or a single reply at any time.“Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about,” says Twitter.

The new feature of Twitter is now available for all users. They can use it even on the Twitter desktop but not on Tweetdeck. This is a new step for the company’s clean-up-drive in its contents. It does not only help with the company’s integrity and data management but with businesses’ revenue growth as well.

Twitter’s future plan

The company is working on new controls and rules over their conversation spaces. Twitter will soon launch a new hide replies endpoint for their developers to build additional conversation management tools. With the release of the new feature, they are checking whether users wanted to block repliers. 

Twitter is testing options with “who can reply to” or “see specific conversation”. Its goal is to promote a safe and comfortable conversational environment between users and even brands and consumers.

What does it mean for you? 

Twitter’s platform has become more engaging with customers and consumers. The new feature provided a clean conversation between advertisers and consumers. It allows the tweet authors to show only positive feedback. This helps not only to retain customers but also to gain more clients.

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