Mobile-First Indexing for Advertisers

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Advertisers got some good news as Google began mobile-first indexing new domain by default. 

Organic search using mobile devices took most of the searches for the first quarter of 2019.  Nearly 50% of web traffic is because of mobile users. What does this mean and how it mobile-first indexing tied to it?

Mobile-first indexing explained

Google said that the algorithms will change and favor the use of mobile versions of sites’ content. This means that Google is giving more attention to our phones than your desktop. Indexing and ranking are two different things but they are related. Indexing is how your page is read by web crawlers and Google bots. While the ranking is how an indexed content of your site is evaluated. If your content isn’t indexed, then your ranking takes a hit. 

Indexing is an important aspect of technical SEO. The traditional SEO is concerned about the content and user experience while technical SEO is concerned about the web crawlers and how they evaluate and rank web pages. 

Mobile indexing is now becoming more and more important to drive traffic and rate. Thus, pages must be set up for mobile indexing because people are now using their devices to visit sites and their pages. 

Mobile takes the reign

SEO optimization is hugely important in this digital age and the pool of competition is making the battle even fiercer. As of this year, the following have been reported:

  • Social media and paid research have the most significant gain of traffic share
  • 33% of ad clicks were because they directly answered a search query
  • Almost 50% of businesses implement digital marketing platforms minus the strategy thus the futile exercise of increasing traffic

Why use mobile-first indexing?

Mobile indexing for advertisers is beneficial especially in reaching their audience faster. Advertisers allocate their resources and make sure that their ads are seen, and not blocked. If the latter happens, then the company is losing money. 

People nowadays are glued to their phones more than they use their desktops. The mobile phones are the door to the gold mine of ad generation. 

It’s time to get a mobile website so that the audience will have a better way of scrolling through your content. Google is now focusing on mobile page indexing preferences as compared to web page indexing. Without your mobile site, you could be missing out on 50% of positive interactions with users who are using their phones. 

As an advertiser, it’s your job to look for innovations and use them. So, start checking your presence and your technical SEO game now, not later. 

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