TikTok is ripe for advertisers and marketers. It’s a platform with various tools to help them use the app for their ad campaigns.
TikTok, a ByteDance-owned company announced its new offering for businesses on its website. The TikTok for Business will be a new way to bring solutions to marketers and advertisers for their ad campaigns. There are tips, links to other TikTok tools, and note that will be helpful for them in creating creative and positive trends for their brands.
This is TikTok’s first solid step in its plans of making the app more accessible for brands and advertisers. It’s the core of their strategy of building the platform towards the digital advertising front.
Don’t make ads, make TikToks
TikTok’s ad slogan is Don’t Make Ads, Make TikToks, is call to action for advertisers to change the traditional means of reaching out to their audiences. Instead of using the usual marketing strategies, TikTok is encouraging brands to use their creative minds in creating TikTok content.
The app has introduced some advertising options in the past including brand takeovers, hashtag challenges, AR content, customer influencer package, and more. Brand Takeovers are 3-5 seconds ads, either an image or a video. The Hashtag Challenges is a way for brands to get in touch and engage with their followers/customers directly. Brands can invite people to participate in the challenge and hashtag that they’ve picked.
What does this mean for you?
Tiktok was the most downloaded app in the first quarter of 2020 surpassing other giant apps like Facebook and WhatsApp. This launch is putting TikTok front and center in the digital advertising space. With Facebook facing brand boycott due to its actions, or lack thereof, regarding sensitive subjects such as racism and injustice, it may be high time for brands to consider other methods in increasing their brand awareness. Based on a report from Apptopia last January, TikTok in-app revenue increased to 310% on a year-on-year basis. By far, it’s one of the most brand accessible platforms existing today.
TikTok is an evolving platform and the trend changes by the hour. It’s also putting much effort into user experience rather than monetization. The apps’ algorithm isn’t easy to navigate, but with the launch of Tiktok for Busines, brands and marketers no longer have to rely on YouTube tutorials on how to use the platform.
There have been no reports as to the pricing of the business tool but it’s assumed to be lower as compared to other platforms.