A marketing technology management company is teaming up with a discovery platform.
CabinetM is a technology management platform for marketing operations. Recently, Stacktus announced it will be joining CabinetM effective immediately. CabinetM CEO Anita Brearton said that they are excited about what this addition to the team and for the future of their platform. This acquisition means that Stacktus’ intellectual assets will be carried into CabinetM’s platform. Slacktus founder Megan Michuda is also joining CabinetM as the company’s advisor and community manager.
Michuda said that Stacktus was created to serve the internal need of marketers and to address the issues prevalent in marketing technology management. It’s a solution far better than spreadsheets and PowerPoint slides. She further added that bringing the technology of Stacktus to CabinetM will prove to be a win-win for both organizations. With integrated effort, their platform will be the leader in the marketing technology industry.
CabinetM is a Boston-based startup for marketing teams, it was founded in 2014 by Anita Brearton and Sheryl Schultz with the aim of making the martech world a less intimidating maze to navigate. CabinetM is a comprehensive database of marketing tools. Brearton said that the startup has been a helpful map for marketers in managing their teams and organizations. It has been a useful tool for managing heir data flows and responding to the reports using visualization demands. Michuda’s contribution to the team and her expertise in the marketing operation will further improve the services offered by CabinetM.
Stacktus will no longer operate alone but instead, it will be supporting CabinetM to improve the platform and improve its position in the marketing industry.
What does this mean for you?
This acquisition is a good thing for marketers and marketing ops specialist. Other companies and their services offered including G2 and TrustRadius provide customers with several other services across software categories, however, CabinetM and Stacktus are both focused on marketing technology. The company can offer solutions that are niche-specific for marketers.
Now it’s easier for marketers to manage their martech stack with an improved platform and more efficient processes. It will also be a pool of data for you to help you make informed decisions and investments about your business. It will give you a deeper knowledge of your target audiences and make actionable insights that would save you money and time.