Google Ads Now Supports Mobile Accounts Manager App

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Google announced that it’s rolling out manager accounts in the mobile app for a more efficient vide for users’ Google Ads accounts in one section. 

Image credit: Google Blog

Google Ads manager has been making life easier for marketers for a while now. With consumer behaviors and habits changing frequently, it can be difficult for brands and businesses to keep up. The changes have been keeping the marketers busier than ever but now with less time to manage their ads and accounts. Google aims to simplify and make the process more efficient by launching tools and automated solutions. Marketers will now be able to use the app in their mobile devices and see their manager accounts from there. 

The Google Ads mobile app

With the mobile app, marketers can now monitor campaigns in real-time. Aside from that, they can now apply the recommendations and improve their performances. The manager accounts allow users to manage all of their Google Accounts in one place.

Other tasks you can with the mobile app are as follows: 

  • See the campaigns, evaluate, and compare the performance of all their accounts. 
  • Use the push notifications to check all the accounts – anytime, anywhere. 
  • Discover trends and performance insights for all your accounts in the Overview section. 
  • Use the optimization score to improve campaign performance and prioritize the recommendations for your accounts. 

Recommendation page 

Marketers can get all the new trends and tips on how they can improve their campaigns from the Recommendation page. There’s also the optimization score to help marketers prioritize the recommendations for their accounts. The Recommendations page will also be available in Google Ads Editor in the coming months. 

Google will have upcoming changes in the portfolio bid strategies in the next weeks. You’ll be able to monitor and manage your portfolio bid across your accounts. Using a single portfolio, it’s going to be easier for you to drive performance from all your accounts. There will also be a bid strategy reports in the coming weeks. 

What does this mean for you?

Using the manager accounts, marketers now have an easier way to access and get top-level performance data from all their accounts via their mobile devices. The downside to this is for marketers to take extra caution as it will be tempting for them to just tao the apply all button from their recommendations. Marketers still have to evaluate their campaigns and strategies as every action will lead to consequences that will impact the performances of their accounts.

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