The new option lets you share whatever you’re listening to in Spotify directly to your Snapchat – convenience at its best. 

Snapchat announced its integration with Spotify which allows users to share their Spotify activities using stickers in their Snapchat stories. 

The Snapchat app automatically makes a snap that shows that song info and album art of what you’re playing. The snap can then be sent to your friends or your stories. Podcasts, songs, albums, and playlist can be shared too. 

Along with Snapchat, Spotify users can also share their tracks to WhatsApp, Messenger, Twitter, IG stories, and just recently, Facebook stories. 

Widens reach for artists 

This sharing option impacts artists in a positive way as people who see the Snap of others can tap on the Snap and they’ll be directed to the music or podcast being shared. This opens a huge door for many artists to promote their music to Snapchat’s 203 million daily active users from teens to young adults. 

How does it work?

Spotify explained how its app and Snapchat work perfectly together. With Spotify, users can listen to their favorite music and podcasts anytime, anywhere. While for Snapchat, users can share their activities simultaneously. The sharing option combined the two apps in a seamless way. 

To share, follow the simple steps below: 

  • Tap the ‘share’ menu while listening to any song, podcast, album, or artist. The menu is the three dots on the top right of your screen. 
  • Look for ‘Snapchat’ and select it from the dropdown list. 
  • You will be directed to a new Snap with the album art of the songs you’re playing. 
  • Edit it and send to your stories or directly to your friends. 

Spotify brings its A-game 

The competition is stiff for Spotify with competition like Apple and Amazon music in the mix. Facebook is also brewing up plans of making a new app called Threads that’s more into sharing content with closer circles instead of a wider audience. Making connecting more personal. 

Spotify continues to expand and grow despite missing out on their quota earnings for the second quarter of 2019. According to the report, they were 500,000 users short of their 8.5 million new subscribers quota. This new sharing option is expected to rectify their shortcomings and to reach more audiences that can be turned to paying subscribers. 

visual search technology is getting even better and has identified over 2.5 billion objects in the fashion and home industry. 

Pinterest announced its updates to its Lens capabilities. With the lens, Pinterest adds fashion and home-related Shoppable Pins to visual search. Which makes for an easier search when looking for specific kinds of products.

How does it work?

Users using Lens can search for items that they’ve photographed in their phones. They can also upload existing photos from their gallery and Pinterest’s visual search will help by looking for the items that are similar. 

When users Lens an item, they can check the listing for matches of that item and then save the image to a board and keep it as a reference for future searches.

The platform made a survey on how effective visual search is. Pinterest found out that 80% of Pinterest users do a visual search before they start purchasing items. Other results from the survey are the following: 

  • 85% of shoppers favor visual search than text search 
  • 55% of consumers say that visual search impacts their style and taste
  • 49% of shoppers have better relationships with brands because of visual search
  • 61% of consumers say that visual search improves their shopping experience 

These stats prompted Pinterest to focus more on its visual search and integrated shoppable pins into it. Then the shoppable pins direct the buyers into the checkout page of the product.

Updates matter 

Pinterest is marking its territory as a competitor in the e-commerce zone. Amazon is reported to be developing a version of the Lens feature called StyleSnap. This feature works in a similar way that the Lens feature does. Users can take a photo from their phone and Amazon will then find similar products to the photo using image recognition. 

Amazon explained that StyleSnap provides recommendations including brand, price, range, and customer reviews. 

Facebook is also warming up to this eCommerce territory with its Dynamic Ads option. This option lets users purchase items without leaving the Facebook app. 

Pinterest has a unique niche and they’ve been effective in targeting their audience. Those who want to reach buyers in the home and fashion markets will fit right in. With the addition of Shoppable Pins, brands are now given more opportunities to appear in searches and recommendations. This also shortens the gap between product searching and purchasing. It would be a smart move for brands with home and fashion products to look closer into Pinterest and see how they can leverage the platform for their benefit. 

Instagram and Snapchat are Telegraphs’ new method of attracting younger audiences. 

The Telegraph, the national news source, is now closely paying attention to their social media presence as they monitor users’ journeys on both Instagram and Snapchat. With the goal that it will help them figure out the content that resonates with their audience and opt them to subscribe to their news. 

Beth Ashton, head of social at The Telegraph shared that there are a number of factors to consider in order to figure out the content that appeals to the younger generation. Regardless, the publication’s main goal is to entice engagement from younger audiences and to introduce their content to them. 

Telegraph’s social media team 

The Telegraph has been aided by a special social media team. Six members of the team are focused on their Instagram strategies while the other five members are focused on Snapchat Discover. 

Using Instagram, the publication can track the engagement of their posts based on their subscriptions. For the past year, their followers on the platform have doubled and 53% of their followers are below 34 years old. The increase of followers is due to a focus on creating interesting stories on Snap.

The publication does not create separate posts for their social media, they instead revamp or recreate their original content and make it Instagram friendly. Their Instagram stories are simple, due to the medium, but the content has proven to be concise and informative. The obituary of John Humble, an individual who was masqueraded as the Yorkshire Ripper, was turned into an Instagram’s story and featured audio from phone calls to further the story while also adding depth.

Snapchat Discover 

The Telegram’s Snapchat Discover tab was launched in June of 2017. The feature has proven to be a huge asset to the publication. Additionally, this tactic has proven to be the most established strategy of reaching the younger audience, and it has shown more ROI than the efforts on Instagram. Their Snapchat channel has an average of 1 million views a day and 50% of the views come from followers between the ages of 18-24. 

The Telegraph is also using WhatsApp, a messaging app owned by Facebook, to increase their digital presence and drive subscribers into the publication. The Telegraph reported that users on WhatsApp have higher chances of becoming paying subscribers if they sign up using the WhatsApp channel than in the official publication site. 

The publication has also found that users who follow the articles via the WhatsApp link read more articles than the usual readers thus increasing their engagement. 

What does this mean?

Brands and marketers recognize the importance of metrics in improving their social media presence. If brands want to target consumers and audience, using social media platforms are the most effective way to go. Utilizing platforms that lend to younger audiences can help to create rapport and brand awareness with those who might be unfamiliar with your brand.

Facebook launches new features for advertisers in Messenger.

Rumors of releasing an automated lead generation feature in Facebook’s Messenger has flooded digital marketing news sites since May this year. Finally, Facebook reported they’ll be rolling the feature out this week with additional features including business tools for appointment booking and improved event reporting.

Lead generation right in Messenger

This new feature allows businesses to create an automated question and answer experiences within Messenger while also promoting conversation between businesses and customers. Users will be able to tap on the click-to-Messenger ad for a chat box to appear. There will be a series of automated questions with a pre-filled answer of free form responses.

The automated chatbox can also send reminders to customers who weren’t able to complete their questions.

Turning users into leads

With the help of the brand’s CRM provider, they can get the information provided by the customers and identify qualified leads. Businesses can then pick up from their automated conversations through their Pages Inbox, Pages manager app, or a third-party chat provider.

SurveyMonkey and Drift, an online chat solution provider, made a customer survey recently which found that 42% of their polled population expect a response via online chat within five seconds of sending the message. This feature will certainly help brands satisfy their customers’ needs for efficient and fast replies. It will also improve the rapport between businesses and customers.

RIFT Tax, the UK-based financial services company used Messenger’s lead generation and it increased its qualified leads by 42%. Following up leads via Messenger allowed Rift to reply to their customers in less than 10 minutes and this resulted in an 18% increase in lead resolve rate.

Appointment booking

Appointment booking will be available for beta testing with select developers and businesses before the year ends. Enabling businesses to integrate their calendar booking software in Messenger will make it possible for conversations that are made in Messenger to be converted into bookings. Businesses can sign up to be included in the beta testing now.

Better event reporting

Event reporting will be launched in Messenger later this year and will be tied to the lead generation feature. This makes it easier for businesses to keep track of the conversions in Messenger.

All these new business features are designed to aid brands and businesses by improving how they serve customers and potential clients. With the ease and efficiency of Messenger, businesses won’t have a difficult time integrating it into their marketing strategies. 

Facebook can now make matches for you from your Facebook groups, the same Facebook events you go to, and more. Are you concerned yet?

Facebook dating launched in the US recently and, many are pointing out the red flags that come with it. 

How does it work?

Facebook Dating is within the Facebook app and the feature says it won’t share your dating info on your newsfeed. Your friends won’t know that you’re using the dating service unless you choose to. The ones who will see your dating profile are only the people suggested to you, the ones you’ve suggested, and the ones you added as crushes. 

Knowing that not everyone is in the dating scene, Facebook made the dating service an opt-in experience. This means that Facebook won’t make profiles for users who are not interested. If the user wants to stop the dating service, he/she can just delete the dating profile right away. 

Once your profile is up, others will only see your name and age. Information such as gender, who you’re interested in, and others are kept private. 

Previous data privacy issues 

Over a month ago, the U.S. Federal Trade Commission fined the social media giant for $5 billion due to privacy lapses and was given a modified corporate structure that the company has to adhere to in making decisions regarding user privacy matters. 

This week, the company’s lack of a strict privacy system caused millions of phone numbers from Facebook users’ to be exposed to third-party servers. The said exposed serve had over 419 million records from various databases including 18 million records from the U.K., 133 million from the US, and 50 million records from Vietnam. This happened because the server was left unprotected and without a password. This is troubling at best when users are trusting the platform to help their dating life by entrusting the platform with more information.

Facebook Dating is a new way for people to connect in exchange for their data. Using this feature, a user allows Facebook to have access to sensitive information like your friends, your crushes, what you want from a partner, and others. 

Facebook is monetizing the dating service

Facebook shared that they are monetizing the data service. As of now, the leading social media platform is making revenue through advertising. Brands pay Facebook in exchange for the data that the company collects. The data are collected when users click their ‘like’ button, the click ads, and other means. The data collected by Facebook from the dating service is assumed to be available for third party brands and advertisers to make an improved target marketing.

As far as users are concerned this might be an easy jump to the dating platform. While this could be an opportunity for marketers to find more users that align with a client’s target demographics, users should consider how valuable their data is.

TikTok partnered with Conservation International in an attempt to protect our oceans from plastic pollution.

TikTok, together with an international organization launched a #SaveOurOceans challenge. Conservation International aims to protect the oceans and the marine ecosystems including the people whose livelihood depends on them.

#SaveOurOceans challenge

This challenge is a global campaign where users from 25 countries can join. This challenge puts emphasis on the critical role of the oceans and what this generation and future generations can do to protect them. TikTok is great platform to partner with based on their younger user base.

TikTok users can showcase their creativity through short videos. The goal of this challenge is to empower the users to use their creativity for the good of the ocean and the ecosystems in it. It is also another way to raise awareness to do more to protect our oceans for future generations.

This challenge began on August 26 and has run through September 9. TikTok users can apply the ocean theme a virtually clean plastics out of the ocean. TikTok will donate $2 to Conservation International for every video uploaded. This will help save the 3,000 square kilometers of the ocean.

It is expected that by 2050, there will be more plastics in the ocean than fish. TikTok’s imaginative platform can educate and inspire people to do more for their environment. This partnership addresses a pressing issue that can’t be solved with just a few people working on it.

Conservation International hopes to inspire a collective call to action with this campaign.

Effects of plastics in the ocean

The UN reports that an estimate of 1 million marine birds and 100,00 marine animals die each year due to plastic ingestion. Many endangered marine animals such as the Hawaiian monk seals and the Pacific loggerhead sea turtles have fallen victims to plastic ingestion.

This issue has become a global crisis that plastic now encompasses 40% of the ocean’s surface. One example is the garbage patch in the great pacific that’s even larger than Mexico and Guatemala combined.

Brands’ responsibility

Some of the biggest international brands have made changes to their campaigns and the use of plastics. Companies such as Nestle Japan, KFC, Yakult, Burger King, and Starbucks are pushing to continually reduce their use of plastic.

Like TikTok, big brands can also use their voice as platforms to empower people to take necessary actions to protect the marine life. More campaigns can be made to show their commitment to participate in cleaning the ocean and raising awareness of the importance of protecting the oceans and everything in it. 

TikTok’s partnership with Conservation International is a great example of how social media can make a positive impact through their platforms.

Get custom recommendations after filling out your profile.

Yelp announced that they’re personalizing the user experience and tailoring the search results and the homepage based on their preferences. This means that consumer’s results are specific and prioritized. Making the keep search for the perfect night out even easier.

Akhil Ramesh, head of Consumer Product at Yelp expressed that two people searching for the same thing, get different personalized results.

Personalize your Yelp

Users can go to the Personalize your experience option in their setting tab and choose their preferred options on dietary restriction, lifestyle, accessibility needs, foods, and interests. Once done, your search will start showing personalized results.

Yelp says that while this isn’t a new concept, the company is making an intentional focus on its image as a personal concierge. They’re doing this by using AI and machine learning to help them towards their goal. The app is also getting its data from reviews, photos, and questions.

Who benefits from this?

This personalized search is great for people with specific needs in terms of diet and mobility. Users who have strict diets due to medical and religious reasons can utilize these new features to save themselves time. People who suffer from certain diseases, like Celiac, and adhere to a gluten-free diet would likely look for restaurants that serve gluten-free options.

This is especially helpful for people who are limited in terms of their mobility. A wheelchair-bound customer can directly see businesses with more accessibility options.

How does this affect the ads?

Ramesh said that this won’t affect the ads but eventually, ads that are shown will be tied to the users’ preferences.

This option is only available for 60% of iOS users today and will be available for all iOS users in the fall. Android users will have subsets of these features too but the full version will not be available until next year.

Aside from this change, the app is also planning to redesign its search platform in the coming year.

Snapchat is joining the ad market industry with is Instant Create tool. 

Snapchat is making it very easy for you to make ads on its platform. 

The 3-step process

Ad making has been made easy in Snapchat with the three steps process:

  • Select an objective – increase web visits, app installs, or app visits. 
  • Enter the business website
  • Select your targeting 

Just those three steps and your ad is ready to go. This tool is designed for advertisers with limited resources. It can be accessed by choosing Instant Create when making a campaign. The other new option is the Advance Create option which enables advertisers with the ability to create multiple ad sets with multiple ads for the campaign. 

Creating ads made easy

Advertisers need not spend time coming up with content ideas. The tool does all the heavy lifting automatically. You only need to put the URL and the tool will pull photos from your website to create the ad. You can also choose to import or upload your images from your PC. Instant Create has a streamlined ad creation flow and uses the most popular templates and simplified ad options. This allows for engaging creative output without additional design resources. 

The Instant Create tool is only available in Snap Ads at this time but it will be available for all advertisers from the self-service ads later on. 

CEO Evan Spiegel announced testing on their new Instant Create tool onboarding flow. Spiegel stated, “Just this month we started testing our new Instant Create onboarding flow, which generates ads for businesses in three simple steps from their existing assets, be it their app or their e-commerce storefront,” 

This tool is part of the company’s vision of giving small advertisers the avenue to post their ad without compromising their resources. It’s also an avenue for small advertisers to understand new ad formats. You can learn more about Instant Create here. 

Why is this important?

Ad creation is an increasingly popular industry. Many businesses hire marketers and advertisers to create ads for them. Others who are doing their own spend so much time and resources. With the creation of this tool and more of its kind in the future, the ad making process is made easy. This isn’t only saving you money, it’s also saving yours from wasting your time.

The company behind Snapchat continues to grow in revenue with an increase of 13 million active users daily. 

Snap reported a 48% year-over-year increase in revenue for the second quarter of this year. For the first half, they’ve already reached $388 million in revenue. With the revenue and number of users worldwide, Snap boasts a total of 203 million Daily Active Users. 

Passing the 200 million mark 

Out of the 203 million active users of Snapchat, 83 million of those users are located in the U.S. Snapchat reported that the surge of new users of about 7 to 9 million is accounted to its new AR Lens feature. CFO Derek Andersen said that the new AR Lens brought in re-engaged lapsed users and new users as well. 

This is great news for Snap after having some difficulty in 2018. In a statement released by CEO Evan Spiegel, he said that the company has been preparing to accommodate a large number of audiences. They created an effective and engaging mobile ad units, and then shifted their focus to a self-serve monetization platform. 

As of now, they are working on scaling the user demand and in helping brands and advertisers of all types to generate returns in their ad spend. 

Snap and Android now better 

Snapchat and Android ran some bad patch when they rolled out a redesign that resulted in a loss of revenue in the last quarter of 2017. This loss also affected many Android users. However, the company is now seeing improvements in the majority of its Android users compared to the users of the previous Android app. 

What does this mean?

Siegel reported that 75% of the population with ages 13 to 34 years old is now active on Snapchat. This makes Snapchat even larger than Facebook and Instagram when it comes to this age demographic. Snap also reported a 90% reach among 13 to 24 year old in their second-quarter report. Both numbers show a massive reach for advertisers. 

Aside from that, Snapchat is constantly redesigning the app and constantly innovating. Right now, it is delivering more video content and is gearing to a more ad-friendly platform. 

Pinterest tries to make a positive impact on users

It seems that Pinterest has added updates to their platform every month lately, the newest addition they’ve pinned are well-being activities. As platforms push for more personalization it seems that Pinterest is also trying to supplement the user experience by providing an interactive way to improve the mood of users.  

Now released in the U.S. this functionality will be enabled when users make specific inquiries within the app. For instance, if users search for stress quotes or emotional health the new feature will show up in the results. 

The feature was created in collaboration with the Stanford Lab for Mental Health Innovation, Brainstorm, and the Vibrant Emotional Health and National Suicide Prevention Lifeline. While the well-being function is meant to help support positive moods, Pinterest adds that the feature is not meant as a replacement for conventional methods. 

Though the features aren’t constrained to helping users be less stressed there are also tools to help users practice self-compassion. Pinterest has a wide reach of millions of monthly users. When taking into consideration that at some point 50% of Americans will be diagnosed with a mental illness at some point in their life according to the Center for Disease Control. 

With this new feature, the platform could have a positive effect on its wide user base. Pinterest explained there reasoning behind the creation of the feature stating, “Over the years we’ve worked with experts to make it easy for people in distress to access supportive resources. Together we wanted to create a more compassionate, actionable experience that tries to address a broader emotional spectrum of what Pinners may be looking for.”

Pinterest explains, additionally when it comes to privacy, that users’ information will not be stored when it comes to usage of this feature. Interactions with the activities will be private and won’t be connected to users’ accounts. This is important to note because that means users won’t be advertised based on their use of this feature.  

Platforms are becoming more personalized and with that, they are integrating a wide range of features to supplement the users. For more information on the platform, updates subscribe to the Holler Hustle.