This partnership is expected to improve TripAdvisor’s personalized experience and deepen its connection with travelers.
The world’s biggest travel guide platform announced its partnership with Mother, the independent creative company based in New York but with offices in London, Los Angeles, and Shanghai. This is the first media agency that TripAdvisor teamed up with since its founding.
Traveling is one of the biggest industry there is and it’s not surprising to say so due to the unifying effect it has on people. It has the power of bringing individuals of different races, cultures, and beliefs. TripAdvisor is one of the pioneering applications that enabled people to see the best places to go and the best things to do in every place they go to. It capitalizes on the experience is gives to the users. With Mother on its side, TripAdvisor aims to bring that experience even further.
TripAdvisor in the future
The partnership is set to coincide with TripAdvisor’s 20th anniversary next year. This is the beginning of the travel guide platform which is expected to build a much better guide for users. It will have new updates and features to allow users to have more personalized recommendations and advice from other travelers who share the same interest.
TripAdvisor also teamed up with Havas Media as the company’s global media agency and made them responsible for creating an integrated approach for its offline and digital brand building. The partnership is to improve TripAdvisor’s reach among millennial travelers by offering membership opportunities and sponsorship experiences.
Havas Media will help TripAdvisor to tighten its connection with the younger generation and its existing members. It will give the younger generation an avenue for a unique travel experience and amazing story to tell.
TripAdvisor and Mother
Included in future plans is an emphasis on building the brand as the best guide for planning an adventure for travelers. “Brilliant creativity and smart, savvy communications planning and behaviors have the ability to drive business impact and change the course of a company’s history,” said Lindsay Nelson, TripAdvisor’s President of the core experience business unit.
TripAdvisor has been tight-lipped with all the plans they have for next year. However, they have hinted on how much of their plans will focus on attracting young travelers.