This partnership is expected to improve TripAdvisor’s personalized experience and deepen its connection with travelers. 

The world’s biggest travel guide platform announced its partnership with Mother,  the independent creative company based in New York but with offices in London, Los Angeles, and Shanghai. This is the first media agency that TripAdvisor teamed up with since its founding. 

Traveling is one of the biggest industry there is and it’s not surprising to say so due to the unifying effect it has on people. It has the power of bringing individuals of different races, cultures, and beliefs. TripAdvisor is one of the pioneering applications that enabled people to see the best places to go and the best things to do in every place they go to. It capitalizes on the experience is gives to the users. With Mother on its side, TripAdvisor aims to bring that experience even further. 

TripAdvisor in the future 

The partnership is set to coincide with TripAdvisor’s 20th anniversary next year. This is the beginning of the travel guide platform which is expected to build a much better guide for users. It will have new updates and features to allow users to have more personalized recommendations and advice from other travelers who share the same interest.

TripAdvisor also teamed up with Havas Media as the company’s global media agency and made them responsible for creating an integrated approach for its offline and digital brand building. The partnership is to improve TripAdvisor’s reach among millennial travelers by offering membership opportunities and sponsorship experiences. 

Havas Media will help TripAdvisor to tighten its connection with the younger generation and its existing members. It will give the younger generation an avenue for a unique travel experience and amazing story to tell. 

TripAdvisor and Mother 

Included in future plans is an emphasis on building the brand as the best guide for planning an adventure for travelers. “Brilliant creativity and smart, savvy communications planning and behaviors have the ability to drive business impact and change the course of a company’s history,” said Lindsay Nelson, TripAdvisor’s President of the core experience business unit. 

TripAdvisor has been tight-lipped with all the plans they have for next year. However, they have hinted on how much of their plans will focus on attracting young travelers. 

Stalkers around the world are now apprehended with the removal of the “Following” tab on Instagram. 

The Following tab looks fine on paper but there have been many reports that show how the tab was used for stalking activities. Instagram took action against stalkers and decided to remove the tab this week. The activity feed won’t be showing users’ activities including what the users like, comment, and follow. 

Instagram started removing the tab in August for some users but it’s just this week that it’s removing the tab for everyone. Vishal Shah, Instagram’s head of product said that removing the Following tab was done for the sake of simplicity and to cut down features that most users didn’t know about. Shah explained that many are often surprised when their activities are showing up and that the Following tab isn’t fulfilling the purpose it’s meant to serve. 

This tab made its debut back in 2011 and was the hippest feature in the platform. It was how users discover new content and would show you what your friends are liking on Instagram. Things took a turn when the Explore tab was launched. 

From Following tab to the Explore tab 

The Following tab was supposedly a feature to help users discover the people and brands they want to follow. But in reality, people are using it with the wrong intentions. Aside from that, many Instagram users now go to the Explore tab when they want to find new people, places, and hashtags. These reasons prompted Instagram to remove the Following tab altogether. 

What was the Following tab for?

The Following tab raised privacy concerns for many people as it was used for sharing other users’ actions within Instagram. Most often than not, it was a way for others to micro-cheat, For example, people in a relationship use the feature to keep tabs on their significant other. 

Often, the Following tab causes a rift between friends and relationships. Others are also using the tab to see who celebrities are following and unfollowing. With the number of people now on Instagram, the tool has become a method for others use to exploit the users’ privacy. 

Shah said that now many people are aware that the Following tab exists, this would mean that it’s unlikely that the removal would affect how things work on Instagram. Rather, this removal will prove to be elemental in improving their privacy settings. 

The Following tab was gone as of yesterday but will take the rest of the week to be implemented for all its users. 

The Verge published leaked audio of Zuckerberg’s comment on the app TikTok. 

Zuckerberg confirmed the audio in his post and said that it was from a Q&A session he had with Facebook employees. He explained that the audio wasn’t meant to be shared publicly but since it’s already out, it can give people the behind-the-scenes of what’s happening in the social network’s headquarter. 

TikTok’s growth among teens

ByteDance’s TikTok has been growing rapidly among younger users. As of writing, it already has 80 million subscribers in the U.S. and over 800 million subscribers worldwide. The app has even more subscribers than Instagram, particularly in India. Its immense popularity is proof that it is truly a leading destination for short-form mobile video. 

The secret to its success likes according to Zuckerberg is its ability to combine the experience of video creation and video browsing in one platform. Similar to the Explore Tab on Instagram, TikTok highlights different videos of popular creators. 

A new form of social entertainment 

An analysis published in Techcrunch disagrees with Zuckerberg’s statement regarding TikTok. The app isn’t just a social media app, it is a new form of social entertainment that’s different from Instagram. 

So far Facebook’s attempt to kill TikTok, Lasso, has proved to be ineffective. Lasso only had 425,000 downloads since it was launch in November last year while TikTok has 640 million installations outside China around the same time. Facebook creator acknowledges the competition but he also pointed out that while TikTok is growing, it’s also spending a huge amount of money on promotions. 

Facebook’s next move

To gear up for TikTok’s growth, Facebook is putting its faith to its family app Lasso and working on how to improve it. In the transcript, Zuckerberg said that they’re trying to revamp the app to fit the market of the countries that TikTok hasn’t infiltrated much yet including Mexico. They are going to compete and bring their app to countries where TikTok isn’t yet big before they go and battle it out with TikTok in places where it dominates. 

Another approach they’re making is to focus on Instagram’s Explore Tab and putting more emphasis on the stories function. Much like Facebook stories, it is expected that IG users will soon consume content more on their IG stories. 

The competition isn’t that alarming yet for Zuckerberg but they are preparing for it nonetheless. 

What does this mean?

Facebook is one of the biggest advertising platforms that dominate the advertising industry. However, TikTok is also now getting traction from brands and advertisers due to the audience it has. With its rapid growth, more and more brands will opt to spend some of their ads spend on TikTok rather than putting it all on Facebook. For more information on apps that could prove to be important in the future check out this article for more information.

Brands can try out to build their ads using Facebook’s new ads options. 

Facebook announced its new ad options for interactive ad formats last Thursday. In an effort to adapt to the new digital advertising trends of today. Facebook said that people have been using fewer and fewer words and are not into reactions, emojis, GIFs, and other interactive means in their communication. 

This behavior is apparent in Facebook’s family of apps. In fact, 60% of businesses on Instagram use interactive elements in their stories per month. Brands can adapt to how people like to experience content and interact with ads with Facebook’s latest offering. 

New ad options 

Facebook introduced three ad formats that will be coming to its platform in the fall: poll ads, playable ads, and augmented reality ads. 

Poll ads

Soon, there will be video poll ads in the platform’s mobile app News Feed. It works similar to Instagram’s poll option within the stories feature. Facebook’s findings have shown that when a poll ad is displayed in Feeds it increases brand awareness and conversions. One example of an early adopter is E!, who has started using the interactive poll to promote its new TV show. 

The poll increased their brand awareness by 1.6x. Eric Eckstein, Senior Director of E! Entertainment said that the poll ad was an exciting opportunity for them to use media in an interactive way for the fourth season of Total Bellas.

Playable ads

Playable ads are ads that use games to encourage downloads and installations. This method was utilized by Uber India to get people to play a game and win tickets to the 2019 Cricket World Cup. Vans also used playable ads. Within their game, users could guide skateboarder Steve van Doren on mountainous terrain. The brand saw a 4.4% lift in ad recall. 

Augmented Reality (AR) ads

63% of internet users in the US have tried using ARs made by brands. These AR ad options enable users to try products using their phone cameras. For makeup products, consumers can try on different shades of lipsticks to see if the color choice matches them. Though his option will only be available for mobile Facebook Apps. 

WeMakeUp saw a 27.6% increase in their purchases upon using the AR ad campaign. Users were able to try on various shades of makeup. This gave consumers the opportunity to try if the shade looks good on them. 

All these formats will all be available and will evolve in time. Advertisers and brands need to follow the development of these ad options as this will change the way how they can advertise their product to a wider audience. 

NFL player Tom Brady made its debut on the micro-video sharing platform, TikTok. 

Tom Brady recently shared his first TikTok summarizing the Sunday night game where New England Patriots won against the Pittsburgh Steelers. Brady threw 341 yards and made three touchdowns. Along with Tom Brady, Pittsburgh Steelers now have 237,000 followers, and the Philadelphia Eagles have over 76 thousand followers. 

Brady’s presence in the platform has the potential to bring more excitement to TikTok. The six-time Super Bowl-winning quarterback joined TikTok in the wake of NFL announcing its multi-year partnership with the platform. 

Brady and his social media presence 

Professional player Tom Brady has made quite a name for himself in the sports industry. At 42, he is considered one of the best quarterbacks in the history of NFL. He is also a five-time All-Pro selection and won the most postseasons in NFL history. Once he retires from the field, he’ll be included in the Hall of Fame with six Super Bowls and three MVPs. 

His skills and track record have earned him quite a following in various social media. His Instagram has 6.5 million followers, his Twitter has 612,000, and his Facebook has more than 4 million followers. 

NFL’s social media strategy 

Blake Stuchin, NFL’s Vice President of Digital Media Business Development shared in a press conference that the partnership with TikTok is their way of expanding their media strategy. They have identified the platform as a fast-growing digital arena with a global audience filled with NFL fans. They are also hoping to get more users of the platform to turn their interest into the NFL. 

NFL started its TikTok campaign with hashtag challenges. The goal was to start the 100th season with engaging content such as putting up challenges that all the fans can participate in. 

TikTok in response has been so excited about the joint venture with the NFL. Its presence will bring a fresh perspective to the sports entertainment experience. 

The platform to beat 

TikTok’s popularity is continuously soaring and brands are slowly warming up to investing their ad spend into the platform. The challenges that brands can do on the platform is such a huge hit. It’s a way for brands to interact with their consumers in a more personal way. 

It is apparent that the NFL decided to play their cards right with their hashtag challenges. Their first hashtag was #WeReady and users were encouraged to make TikTok video of their favorite football teams. 

With the NFL taking the plunge it might be high time for other brands and businesses to join in on the social media platform.

The new option lets you share whatever you’re listening to in Spotify directly to your Snapchat – convenience at its best. 

Snapchat announced its integration with Spotify which allows users to share their Spotify activities using stickers in their Snapchat stories. 

The Snapchat app automatically makes a snap that shows that song info and album art of what you’re playing. The snap can then be sent to your friends or your stories. Podcasts, songs, albums, and playlist can be shared too. 

Along with Snapchat, Spotify users can also share their tracks to WhatsApp, Messenger, Twitter, IG stories, and just recently, Facebook stories. 

Widens reach for artists 

This sharing option impacts artists in a positive way as people who see the Snap of others can tap on the Snap and they’ll be directed to the music or podcast being shared. This opens a huge door for many artists to promote their music to Snapchat’s 203 million daily active users from teens to young adults. 

How does it work?

Spotify explained how its app and Snapchat work perfectly together. With Spotify, users can listen to their favorite music and podcasts anytime, anywhere. While for Snapchat, users can share their activities simultaneously. The sharing option combined the two apps in a seamless way. 

To share, follow the simple steps below: 

  • Tap the ‘share’ menu while listening to any song, podcast, album, or artist. The menu is the three dots on the top right of your screen. 
  • Look for ‘Snapchat’ and select it from the dropdown list. 
  • You will be directed to a new Snap with the album art of the songs you’re playing. 
  • Edit it and send to your stories or directly to your friends. 

Spotify brings its A-game 

The competition is stiff for Spotify with competition like Apple and Amazon music in the mix. Facebook is also brewing up plans of making a new app called Threads that’s more into sharing content with closer circles instead of a wider audience. Making connecting more personal. 

Spotify continues to expand and grow despite missing out on their quota earnings for the second quarter of 2019. According to the report, they were 500,000 users short of their 8.5 million new subscribers quota. This new sharing option is expected to rectify their shortcomings and to reach more audiences that can be turned to paying subscribers. 

visual search technology is getting even better and has identified over 2.5 billion objects in the fashion and home industry. 

Pinterest announced its updates to its Lens capabilities. With the lens, Pinterest adds fashion and home-related Shoppable Pins to visual search. Which makes for an easier search when looking for specific kinds of products.

How does it work?

Users using Lens can search for items that they’ve photographed in their phones. They can also upload existing photos from their gallery and Pinterest’s visual search will help by looking for the items that are similar. 

When users Lens an item, they can check the listing for matches of that item and then save the image to a board and keep it as a reference for future searches.

The platform made a survey on how effective visual search is. Pinterest found out that 80% of Pinterest users do a visual search before they start purchasing items. Other results from the survey are the following: 

  • 85% of shoppers favor visual search than text search 
  • 55% of consumers say that visual search impacts their style and taste
  • 49% of shoppers have better relationships with brands because of visual search
  • 61% of consumers say that visual search improves their shopping experience 

These stats prompted Pinterest to focus more on its visual search and integrated shoppable pins into it. Then the shoppable pins direct the buyers into the checkout page of the product.

Updates matter 

Pinterest is marking its territory as a competitor in the e-commerce zone. Amazon is reported to be developing a version of the Lens feature called StyleSnap. This feature works in a similar way that the Lens feature does. Users can take a photo from their phone and Amazon will then find similar products to the photo using image recognition. 

Amazon explained that StyleSnap provides recommendations including brand, price, range, and customer reviews. 

Facebook is also warming up to this eCommerce territory with its Dynamic Ads option. This option lets users purchase items without leaving the Facebook app. 

Pinterest has a unique niche and they’ve been effective in targeting their audience. Those who want to reach buyers in the home and fashion markets will fit right in. With the addition of Shoppable Pins, brands are now given more opportunities to appear in searches and recommendations. This also shortens the gap between product searching and purchasing. It would be a smart move for brands with home and fashion products to look closer into Pinterest and see how they can leverage the platform for their benefit. 

Instagram and Snapchat are Telegraphs’ new method of attracting younger audiences. 

The Telegraph, the national news source, is now closely paying attention to their social media presence as they monitor users’ journeys on both Instagram and Snapchat. With the goal that it will help them figure out the content that resonates with their audience and opt them to subscribe to their news. 

Beth Ashton, head of social at The Telegraph shared that there are a number of factors to consider in order to figure out the content that appeals to the younger generation. Regardless, the publication’s main goal is to entice engagement from younger audiences and to introduce their content to them. 

Telegraph’s social media team 

The Telegraph has been aided by a special social media team. Six members of the team are focused on their Instagram strategies while the other five members are focused on Snapchat Discover. 

Using Instagram, the publication can track the engagement of their posts based on their subscriptions. For the past year, their followers on the platform have doubled and 53% of their followers are below 34 years old. The increase of followers is due to a focus on creating interesting stories on Snap.

The publication does not create separate posts for their social media, they instead revamp or recreate their original content and make it Instagram friendly. Their Instagram stories are simple, due to the medium, but the content has proven to be concise and informative. The obituary of John Humble, an individual who was masqueraded as the Yorkshire Ripper, was turned into an Instagram’s story and featured audio from phone calls to further the story while also adding depth.

Snapchat Discover 

The Telegram’s Snapchat Discover tab was launched in June of 2017. The feature has proven to be a huge asset to the publication. Additionally, this tactic has proven to be the most established strategy of reaching the younger audience, and it has shown more ROI than the efforts on Instagram. Their Snapchat channel has an average of 1 million views a day and 50% of the views come from followers between the ages of 18-24. 

The Telegraph is also using WhatsApp, a messaging app owned by Facebook, to increase their digital presence and drive subscribers into the publication. The Telegraph reported that users on WhatsApp have higher chances of becoming paying subscribers if they sign up using the WhatsApp channel than in the official publication site. 

The publication has also found that users who follow the articles via the WhatsApp link read more articles than the usual readers thus increasing their engagement. 

What does this mean?

Brands and marketers recognize the importance of metrics in improving their social media presence. If brands want to target consumers and audience, using social media platforms are the most effective way to go. Utilizing platforms that lend to younger audiences can help to create rapport and brand awareness with those who might be unfamiliar with your brand.

Facebook launches new features for advertisers in Messenger.

Rumors of releasing an automated lead generation feature in Facebook’s Messenger has flooded digital marketing news sites since May this year. Finally, Facebook reported they’ll be rolling the feature out this week with additional features including business tools for appointment booking and improved event reporting.

Lead generation right in Messenger

This new feature allows businesses to create an automated question and answer experiences within Messenger while also promoting conversation between businesses and customers. Users will be able to tap on the click-to-Messenger ad for a chat box to appear. There will be a series of automated questions with a pre-filled answer of free form responses.

The automated chatbox can also send reminders to customers who weren’t able to complete their questions.

Turning users into leads

With the help of the brand’s CRM provider, they can get the information provided by the customers and identify qualified leads. Businesses can then pick up from their automated conversations through their Pages Inbox, Pages manager app, or a third-party chat provider.

SurveyMonkey and Drift, an online chat solution provider, made a customer survey recently which found that 42% of their polled population expect a response via online chat within five seconds of sending the message. This feature will certainly help brands satisfy their customers’ needs for efficient and fast replies. It will also improve the rapport between businesses and customers.

RIFT Tax, the UK-based financial services company used Messenger’s lead generation and it increased its qualified leads by 42%. Following up leads via Messenger allowed Rift to reply to their customers in less than 10 minutes and this resulted in an 18% increase in lead resolve rate.

Appointment booking

Appointment booking will be available for beta testing with select developers and businesses before the year ends. Enabling businesses to integrate their calendar booking software in Messenger will make it possible for conversations that are made in Messenger to be converted into bookings. Businesses can sign up to be included in the beta testing now.

Better event reporting

Event reporting will be launched in Messenger later this year and will be tied to the lead generation feature. This makes it easier for businesses to keep track of the conversions in Messenger.

All these new business features are designed to aid brands and businesses by improving how they serve customers and potential clients. With the ease and efficiency of Messenger, businesses won’t have a difficult time integrating it into their marketing strategies. 

Facebook can now make matches for you from your Facebook groups, the same Facebook events you go to, and more. Are you concerned yet?

Facebook dating launched in the US recently and, many are pointing out the red flags that come with it. 

How does it work?

Facebook Dating is within the Facebook app and the feature says it won’t share your dating info on your newsfeed. Your friends won’t know that you’re using the dating service unless you choose to. The ones who will see your dating profile are only the people suggested to you, the ones you’ve suggested, and the ones you added as crushes. 

Knowing that not everyone is in the dating scene, Facebook made the dating service an opt-in experience. This means that Facebook won’t make profiles for users who are not interested. If the user wants to stop the dating service, he/she can just delete the dating profile right away. 

Once your profile is up, others will only see your name and age. Information such as gender, who you’re interested in, and others are kept private. 

Previous data privacy issues 

Over a month ago, the U.S. Federal Trade Commission fined the social media giant for $5 billion due to privacy lapses and was given a modified corporate structure that the company has to adhere to in making decisions regarding user privacy matters. 

This week, the company’s lack of a strict privacy system caused millions of phone numbers from Facebook users’ to be exposed to third-party servers. The said exposed serve had over 419 million records from various databases including 18 million records from the U.K., 133 million from the US, and 50 million records from Vietnam. This happened because the server was left unprotected and without a password. This is troubling at best when users are trusting the platform to help their dating life by entrusting the platform with more information.

Facebook Dating is a new way for people to connect in exchange for their data. Using this feature, a user allows Facebook to have access to sensitive information like your friends, your crushes, what you want from a partner, and others. 

Facebook is monetizing the dating service

Facebook shared that they are monetizing the data service. As of now, the leading social media platform is making revenue through advertising. Brands pay Facebook in exchange for the data that the company collects. The data are collected when users click their ‘like’ button, the click ads, and other means. The data collected by Facebook from the dating service is assumed to be available for third party brands and advertisers to make an improved target marketing.

As far as users are concerned this might be an easy jump to the dating platform. While this could be an opportunity for marketers to find more users that align with a client’s target demographics, users should consider how valuable their data is.