Vimeo announced the launch of Vimeo Create for small business owners, it’s a new suite of tools that SMBs can use to make their social videos.
Anjali Sud, CEO of Vimeo shared that the app was created to address the needs of businesses. The platform was created so businesses can reach more customers and increase brand awareness. Videos made via Vimeo Create will be able to compete against professionally produced ones and essentially levels the playing field between businesses regardless of size. For SMBs that don’t want to invest in hiring a team to create their video ads, they can now use Vimeo Create.
Key features of Vimeo Create
Vimeo is becoming a to-go tool for many companies especially those that publish their videos online. While it is not as huge as YouTube, it has its advantages.
- Faster and easier video creation – Users have the option of either taking one of the templates from the app or creating their videos from the beginning. You can upload personal clips and incorporate them into the app’s high-quality curated stills and clips. It also has an unlimited song list for your background music.
- Uses smart technology for auto-editing – The Ai does all the editing for you. There’s no need to spend time learning how to edit, it’s been taken care of.
- Ability to customize your brand – Personalize your brand with text captions, logos, and more.
- One-stop-shop for video marketing – share your social videos to several other platforms and see your video ads are faring in the social sphere.
What does this mean for you?
Videos play a huge role in advertising and marketing your products and services. In fact, most advertising campaigns use videos as it’s more enticing and more impactful. However, many SMBs do not have the resources to produce high-quality video ads. According to Vimeo’s survey, there are only 22% among the 1,000 SMB’s they’ve surveyed that use videos in their marketing strategy.
Producing videos is said to require time, effort, and money – things that small businesses usually don’t have. Aside from that, there’s the difficulty and complexities in creating even a single video. Many would veer away from taking advantage of videos.
Vimeo Create is designed to take out all those barriers and help small businesses to make video ads for their products and services. It’s now out for free trial and for marketers, they can subscribe for the Vimeo Pro for $20 per month.