Facebook content moderators will now be given a minimum of $1,000 for psychological harm. 

Facebook has agreed to pay $52 million to its current and former content moderators who are suffering from mental repercussions due to their job. As reported by The Verge, the settlement amount will be given to over 11,000 content moderators how have developed depression and other mental issues while on the job. 

The preliminary settlement filed in February of 2018 against Facebook as a class-action in SanMateo Superior Court. Facebook moderators have accused Facebook of not providing its workers with a safe work environment, instead, exposing them to mental harm. Moderators have claimed to have been diagnosed with psychological issues from regular exposure to violent content while working as content moderators. 

An employee told The Guardian, As a result of the first preliminary hearing last Friday, the company has acknowledged paying the damages that their job has done to American moderators including a provision of counseling while they work. 

Eligible moderators 

The moderators will receive a minimum fee of $1,000 and will get more if they are diagnosed with PTSD and related conditions. The additional compensation will range from $1,500 to $6,000. Facebook lawyers have said that almost half of all the 11,250 may be eligible to get the extra payment. Thee moderators will be from California, Arizona, Florida, and Texas from 2015 until now. 

Plaintiff, Steve Williams’, lawyer, told The Guardian that they are thrilled with the result of the lawsuits as its a relief for the workers who are suffering from real mental issues. 

Facebook aims to change its moderation process

Facebook will be renewing its moderation process and will now address the mental heal of the workers. They will be provided with access to a mental health professional, one-on-one coaching, therapy sessions, and turning the videos moderators see in black and white reduce the impact. Facebook will also have monthly group sessions for its moderators. 

Aside from that, the company will now screen applicants who are applying for moderator positions for emotional resiliency, educating moderators on how to report violations in Facebook’s workplace standards and others. 

The company is continuously aiming to develop a healthy working environment for its employees may they be moderators or not. In a statement, the company said that will provide support through this settlement now and in the future. 

Facebook pushes into e-commerce by bringing their businesses into a single store accessible by both Facebook and Instagram. 

Image credits: Facebook

E-commerce sales have shot up since the pandemic. With that in mind, Facebook added a new method for businesses to put up their stores for free that will be accessible on Facebook and Instagram. Prior to the announcement, Facebook made a report on small businesses how they are doing especially in the past few months.

Based on a survey by Facebook and Small Business Roundtable, there are about 86,000 owners, managers, and workers who are working for various companies all over the US. these companies are struggling to thrive, the crisis has struck down their ability and now, their struggle is felt by the nation’s economy. Almost a third of these businesses have shut down, for even smaller companies, over half of them have closed their doors. 

Push towards e-commerce

In a live-steam with Facebook CEO Mark Zuckerberg, he said that e-commerce will be an important factor in rebuilding the economy. Without the capacity to open their physical stores and receive foot traffic, the online venue is the next best option to still keep them open. With e-commerce, these businesses can take orders and have them shipped to people. More businesses, regardless of size, have turned to online businesses for the first time. 

The Facebook shop 

Facebook shops allow businesses to get online presence and set up their online stores that both accessible on Facebook and Instagram. Businesses can pick the products they want to feature and they can also customize their shop in a way that would emphasize their brand. 

The new Facebook shops is found via the business’ Facebook Page or Instagram profile. It can also be discovered through ads and Stories. This is a new way for customers to discover more products and brands. While Facebook Shops has rolled out today, Instagram shops will not be available until this summer. 

What does this mean for you?

Shutting down is never an option for many businesses. Some have thrived but even then, it’s still difficult. With Facebook shops, they can put up their online shops, upload their catalogs and product list, and customize their shop depending on their brand. Facebook has announced that this feature is for free. Businesses now have another avenue to connect to their customers in a method that’s convenient for both parties. 

Facebook intends to integrate Giphy to its family of apps including Facebook, Instagram, and others. 

Facebook announced that it’s buying Giphy, the GIf-making, and sharing website for $400 million. Vishal Shah, VP of Facebook Product wrote that Giphy will now be joining Facebook and Instagram’s team to create a more entertaining conversation among Facebook’s family of apps. Giphy is now one of the biggest sites on the web which enables users to create, share, and mix GIFs hassle-free. Giphy’s GIFs aren’t new to Facebook apps as the company has been using its API for years now. 

Image Credit: The Verge

Facebook said that 50% of Giphy’s traffic is from Facebook apps, half of which comes from Instagram. Giphy’s blog post, stated over 1 billion people are on Instagram. The company is keen on giving users another way to make their conversation livelier and more animated with GIFs. 

Easier conversations with Giphy GIFs

The talks for the partnership started before the pandemic began but was just formalized in the last few days. Shah added, Facebook is planning to invest in additional tech to develop Giphy. The goal of these updates to allow more relationships for content creators and developers. The acquisition will make it easier for users to look for the perfect GIFs for their conversations, stories, and DMs. Giphy was founded in 2013 with the single aim of making communication more entertaining and fun. 

Giphy x Facebook moving forward 

As part of the Instagram team, users will now be able to access Giphy’s massive library. Vishal Shah also said that not many changes would happen in the coming weeks. Users can continue uploading GIFs and the developers / API partners will still have access to Giphy’s API. 

What does this mean for you?

Brands go where people go, and brands do what people do. This statement sums up many advertising campaigns today. The advertising trends follow the style and the changes in trends of society. Brands should continue to utilize GIFs if they want to appeal to a younger audiences. Gifs are a welcoming way to strike up a casual conversation with your customers and eventually build strong business relationships with them. 

LinkedIn announced that it’s testing the Snapchat-inspired Stories feature last February. The feature is now live for its members. 

LinkedIn is the platform for B2B marketers and with over 90 million users who are senior-level influencers. It’s the place for networking, opening up opportunities, and looking for opportunities too. Pete Davies, head of Consumer Product at LinkedIn wrote in his post that LinkedIn Stories is a significant and exciting change for the platform. 

Since Snapchat created its Stories feature, other social media platforms followed suit. It has become one of Instagram’s feature set and now the main channel in its users’ daily experience. Within the year of its launch, Instagram has amassed 250 million active users. At the moment, there are over 500 million users using Instagram Stories on a daily basis. The effectiveness of the feature is expected to roll out in LinkedIn as well pretty soon. 

Image credit: Social Media Today

LinkedIn stories 

Similar to Instagram, Snapchat, and YouTube’s, LinkedIn stories will also have a 24-hour format. As a new norm in social media platforms, LinkedIn’s goal is to let its users share at the moment instead of sticking to just posting posts in their permanent feeds. 

LinkedIn noted that this new generation uses Stories as a way of speaking, they are more comfortable in starting their conversations in a 24-hour format than poting their updates in feeds. They are more prone to sharing key experiences as moments than an item in their feed. For now, LinkedIn stories are not available for all its users. It hasn’t rolled out in the US but it’s not available in Netherland and Brazil. 

Other notes on LinkedIn stories are: 

  • It’s available on mobile yet 
  • Maximum length is 20-seconds
  • Live for 24 hours only
  • Stories can be shared via LinkedIn messages
  • Stories can be saved in frames 

What does this mean for you?

The stories feature is a new way for businesses and brands to keep their customers in the loop. It’s one great format to share key moments in the work, show the behind-the-scenes in product production, and others. Brands and businesses can also use to share tips and tricks to their audience, share day-to-day insights in the workplace, make live coverages of the vents, give your audience the highlights to the businesses. It’s a new approach to engage your customers in a more professional setting, it’s also a great way to network with other brands and create partnerships with them. 

Google’s announcement of a Paypal integration along with the free product listing last month is now live. 

Retailers can now connect their Paypal account to their Google Merchant Center accounts. Google’s move of making it free for retailers to put their products in Google Shopping is a way to support companies amidst the pandemic. With PayPal integration, it is much easier and faster for advertisers to change their paid campaigns. There is, however, a small fee that retailers must pay as a service fee. For new retailers, the integration will be useful for the merchant verification process. 

PayPal to Google Merchant Account Integration 

Once retailers and advertisers have logged into their Google Merchant Center account, they need to click on the Tools icon located in the upper left of the page and tap on the Linked accounts from their Settings menu. Select Platform to see the PayPal linking option. Retailers have to opt into Surfaces in Google for their products to appear in Google Shopping’s organic product list, Google Search, and Google Images. 

In other news, along with other companies, PayPal is also offering support for small businesses, retailers, and employees while the p[andemic is going on. According to an open letter posted by Paypal in the previous month, the company continues to provide its customers with a safe, secure, and affordable way for digital payment services. 

Many businesses and retailers have turned into e-commerce to keep the cash flow going. With the new ways of selling and purchasing, people rely on digital payments. PayPal has been able to provide its 305 million active user accounts with access to secure payments and high conversion rates in the payment industry. PayPal has created the iZette Advance to help businesses face the pressure on their cash flow. Paypal continues to adjust its business model to accommodate the changes in the retail industry. 

What does this mean for you?

As promised last month, Google has finally announced that PayPal integration is now live for its retailers in the U.S. It will give retailers and small businesses more options to choose from. Platforms such as PayPal lower the barriers for merchants to get their products listed on Google. It is another way for them to expand their reach beyond their usual audiences.

PayPal will not be the only platform to be integrated into Google Merchant account, as mentioned, Google will also be bringing other players to the platform to make the selling, and purchasing transactions more efficient. 

Shopify and Pinterest partner up to launch a new channel that will enable merchants to reach out to Pinterest’s over 350 million monthly users. 

The new app will make it easier for Shopify merchants to attract new customers and increase their revenue. Shopify explained, that Pinterest is rolling out a new Shopify channel. Over the past few months, more than 80% of Pinterest’s weekly pinners made purchases based on the liked pins. Simply put, the app allows Shopify to turn their client catalogs into shoppable ‘product pins’ that retailers or merchants can update their products’ prices, availability, and product descriptions. They can also upload their product catalogs and products on Pinterest. 

Shopify image
Image Credit: Shopify

Pinterest app features 

The app comes with several features including tag installations, automatic inventory updates, catalog ingestion, also an ads-buying interface. The app automatically makes the connection between the retailer and the Pinterest platform to make it easier for retailers to go right into editing and updating their catalogs. There’s no need for learning codes and adding development resources to connect their store to Pinterest. 

Retailers can immediately go into setting up their Pinterest right after downloading the app. They can start doing adding tags on their website and making changes. Retailers will see a shop tab in their profile to ensure product discovery. 

Pinterest pushes on to improve shopping in its platform 

This update can only stand to benefit the two platforms who have both worked recently to improve their platforms. Pinterest has been updating its platform since last year with the release of its Lens update, its AR, and its all-new shop feature for SMBs

What does this mean for you?

Pinterest reported an increased number of Pinners in the midst of the Coronavirus pandemic. Which makes the time ripe for small businesses and merchants in Shopify to get their products on the platform. Pinterest further added that they are seeing more people who are engaged in shoppable products. The products are seeing about 44% year over year increase.

People coming into Pinterest don’t just browse products, they have the intent to plan and make purchases. Shopify merchants can take advantage of that as it helps them target customers who aren’t only looking for pretty things but looking for a good buy. Shopify merchants and retailers can download the app here. The Pinterest app is now available for retailers across the US and Canada. It will also be available for merchants from other countries including the UK, Australia, France, Germany, Spain, and Italy in the coming weeks. 

Alice + Olivia CEO Stacey Bendet helped launch a job platform specifically for creatives. 

Creatively, A platform for creatives, launched last Tuesday. Starting out Creatively is now free, but there are plans for monthly and annual subscription fees. The startup platform was founded by Stacey Bendet and Joe Indriolo, who will both be serving as the chief product officer. 

Image Credit: Creatively 

The birth of Creatively 

Bendet said in an interview, the platform wasn’t supposed to be released until summer. Though they saw the need to rush the launch in the hopes of helping the professional creatives in the community. As the CEO of Alice + Olivia, Bendet is always on the hunt and looking out for fresh talent. This is made even more difficult due to the imposed social distancing. In-person collaboration between creatives and artists has stalled to a minimum. 

Professional workers are now looking for other avenues to showcase their work and earn money from it. Social media can be a great place where creatives can show their work. Still, it’s not enough to control the presentation in a more refined manner. These media platforms don’t also open opportunities and connect them with people looking out to hire their services. This is where Creatively comes into play

How does it work? 

The platform is designed for all types of professional creatives. For instance, those who work in filmmaking, fashion, branding, illustrations, animations, app and web design, CGI, photography, and architecture designers can all find a place at Creatively.

Creatively is their interactive curriculum vitae. Creatives can upload their portfolio and organize it however they choose. They can also put tags to their works and a little background to all their products. They can follow other users and create connections within the platform to encourage collaborations. 

What does this mean for you?

Brands and advertisers find it easier to hire another party for freelance. This adds a new creative perspective. The ad campaigns aren’t created by the same people running the company most times. Often, creatives are brought in and PDI for the project. This platform will serve as the go-to place for advertisers and brands looking for fresh talent. 

Advertising companies can also create their accounts and build connection within the network. 

 Instagram users can now accept donations whilst live streaming. 

Instagram launched a new way for users to host their own fundraising for nonprofit organizations today via Instagram Live. Facebook-owned photo-sharing app introduced its donation stickers for Stories for nonprofits last year. The donation stickers were linked to the nonprofit group accounts. Users can just tap on the icon from the sticker tray to choose the nonprofit organization they want to support. 

Source: The Verge via Instagram

Just today, the donation stickers are also now available in Live streaming, not just in the Instagram Stories. This new feature allows users to create their own fundraising program while live streaming and they can also invite other users to join their streaming via virtual telethon experience.  

The hosts can choose the organization they support and can see the money that they’ve raised during their show. The users can also tap the individual users to see their donations and make a shoutout while doing their stream. Instagram said that all the proceeds will go to the nonprofit organization and the company or the host is taking a cut. Instagram is slowly building its features from Stories to Live with hopes of moving its video capabilities to IGTV

Putting the fundraising event not only exclusive to Stories but also its Instagram live makes the experience more engaging and interactive for both the hosts and their fans. 

At the moment, the live fundraisers are still limited to several registered nonprofit organizations but Vishal Shah, Instagram’s Head of Product told Engadget in an interview that this fundraising may be extended to businesses and individuals. 

Some of the suggested non-profit organizations include: 

  • NHS charities Together
  • Feeding America
  • TheUnited Nations Foundations
  • CDC Foundations
  • St. Jude

Users can also search for other nonprofit organizations they deem fit for fund donations. 

What does this mean for you?

Influencers and brands usually have a huge number of following. This means that live streaming will be a good way to contribute and help the community in this time of the pandemic. As a brand, it is a good time for you to use the platform to send a message and continue engaging your customers and potential clients. 

As Shah further explained, this is a good ecosystem for creators and businesses to engage with their followers and an opportunity for monetization in the future. Small businesses may be able to use Instagram Live to create their own fundraising for their business soon as suggested by Shah. 

Sprinklr now supports ads on TikTok to help brands reach more audiences on the platform. 

Sprinklr, a customer engagement platform, announced that it’s now integrating its service with TikTok to allow in-feed video advertising. Advertisers and brands can now create and manage their in-feed ads on the short-form video platform now along with their other ad campaigns from various social media channels. 

Sprinklr CTO Pavitar Singh shared that this is an exciting development for both TikTok and their company as it serves as an opportunity for brands to pave their way into the pool of Gen-Z and Millennial audiences. These two are by far the most active group of people in the online TikTok community and also have the purchasing power that brands rightfully must tap into. Based on statistics, 33% of Gen-Z and Millenials’ household income reaches over $100,000. 

Singh further added that this is an opportunity to increase their return on spend, improve their productivity, and protect their brand reputation. 

TikTok’s growth over time

TikTok became the most downloaded app in the US in October 2018 and the third most downloaded app globally in the first quarter of 2019. The authenticity and the engaging content in the platform made it a popular app amongst the younger generation. Brands, regardless of size, are now flocking into the platform to connect with their consumers. Large brands including Levis, Kroger, and luxury brands (Prada, Alice + Olivia, Tory Burch, Dolce & Gabbana, etc) have now adopted the new trend and are now active on the platform. 

TikTok’s machine learning capabilities include understanding their consumers. The platform then serves video content that keeps the consumers engaged. Coupled with TikTok’s AI capabilities and Sprinklr’s smart rules will increase the ad spend and ROI TikTok and the brands under its roster. 

What does this mean for you?

As an advertiser and a brand using TikTok as a platform to raise brand awareness and engagement, this partnership could mean a good thing. 

Sprinklr is one of the best platforms for brands that want to optimize their ad performances across social media channels. With this partnership, advertisers can now create ads and campaigns via campaign management. TikTok data will be integrated to Sprinklr’s interface allowing advertisers to analyze their ad performance and ad spend in Tiktok and compare it from other social media sites including Facebook, Instagram, and Twitter. 

Advertisers can now target the users based on location, events, weather, and other factors. It can target consumers from a specific state with hot or cold beverages depending on their weather at a given time. 

Google Meet is now free for all and is reportedly adding 3 million users daily. 

Google continues to challenge Zoom as it now offers Google Meet for free. The web search giant said that anyone with a Google account can now create free meetings without a time limit and include up to 100 people. Although restrictions to up to 60 minutes limit will be applied by September 30th. 

Google Meet was only available to corporate customers with GSuite accounts and users with Google’s cloud-based services such as Gmail and Google Docs. The Google Meet is similar to zoom when it comes to its video conferencing service. It also has almost the same features including live captioning, screen sharing, muting other participants, and removing users from the video call. 

Unlike a Zoom meeting, all the users in a Google Meet must have a Google account and to be logged into the app. This is for the host to control the meeting much easier and to eliminate the possibility of hacking. Google has also tightened up and added security measures such. For instance, one update prevents others from joining the meeting unless approved by the host. Google’s security options separate Zoom from Meet. 

Surpassing a significant milestone 

In Alphabet’s 2020 Q1 Earnings Call, CEO Sundar Pichai said that they’ve passed a truly significant milestone. Pichai mentioned that Google Meet is now serving about 3 million new users every day. Additionally, its user base has grown 30x since the beginning of the year. At the moment, Google’s service now has well over 100 million regular Meet participants. 

Before offering free for all, Google made some changes to make it more appealing for their target customers. Since last month, Google has offered free access for GSuite services and has extended the free access pass until September 30. Google also added new features in Meet such as background noise cancellation and a gallery view akin to Zoom’s

Capitalizes on security 

VP and GM of G Suite, Javier Soltero said that privacy and security are their major concern and they address this by making products safe by default. Included in their security measures is not allowing any anonymous users to join the Meet, all participants must be logged in to their Google Account. The codes are also complex to keep hackers from guessing into the Meet codes. Google assured its users that all the data in the Meet will not be given to any third parties and be used for advertising.