Google updates its search consoles to help creators’ videos appear in Google search and Discover. 

Video is one of the fastest ways for people to consume information. With that in mind, Google wants to give creators more tools to optimize their content’s performance.

Users search for videos on Google in three different ways: through the main Search page, the videos Search tab, and in Discover for mobile. 

Video appearances in Performance Report

Performance reports have been available in the Search Console but this time, but due to the recent updates the report is now more extensive. Google pointed out that “performance report already includes an option to see the performance of your video tab search results (type=video)…you can now also see the performance of your videos in the main Search results tab (type=web) and in Discover using the new “Videos” appearance.

This new tool allows creators to see how their videos are performing on the search engine. It will also enable them to identify issues in their videos and fix them. 

Video Enhancement report details

The other video report is video enhancement. This tool is especially important for sites that use structured data in annotating their videos. The enhancement reports include errors and warnings, as well as the ability to re-crawl sites after addressing. 

Structured data makes it easier for Google to see when videos appear on the page. In turn, the performance is shown including the video length, upload date, and other metadata.

What does this mean for you?

Videos are one of the most effective ways to increase brand awareness and widen out audience reach. Many brands also invest in video creation to put their content into the Google search engine and Google Discover for mobile. 

How-to videos, tutorials, and the like do well in terms of traffic. Brands capitalize on putting videos on topics that resonate with their audience. Using these new tools, sites can easily see how their videos are performing and affecting their traffic. Seeing the videos that perform well on their site give them the opportunity to lean more into making similar content. This, in turn, helps in increasing not only traffic but also conversion. 

Google moved the ‘Change of Address’ tool to the Search Console Interface and SEO experts are happy about it. 

Sites using SEO depends on this tool as it’s a way for them to notify Google when their website is moved from one domain to another. Notifying Google helps the site’s ranking positions in search results. 

New ‘Change of Address’ tool

According to Google, the tool is useful with moving a website from one domain or subdomain to another. Google prepared detailed instructions on when to use and not to use the new tool. This Change of Address tool was also available in the old Seach Console but when Google shut down the old interface, they decided to just transfer it to the new one. 

As mentioned earlier, this tool is helpful because it’s a way for site owners to communicate with Google whenever a new site has been moved. The tool tells Google of the domain change and Google will direct search results from your old domain to the new one. This means that no matter how many times you change your domain, as long as Google is notified about it, your search ranking position remains to be safe. 

This tool checks out the process and ensures that you’ve done all the required steps to transfer a domain. Additionally a walkthrough of the entire process is also provided making this easier for site owners. When the pre-work is done, Google will then be notified of the change of address. 

When you’re migrating your site 

Here are some of Google suggests when moving sites:

  • When combining multiple sites into one site, move the sites one at a time to avoid confusion and traffic loss. 
  • As much as possible, keep the same site architecture in the new location to pass signals more directly. A different site architecture may result in traffic loss since Google still has to relearn the new site and assess the pages. 

What does this mean?

SEOs and webmasters use a ‘change of address’ when they’re trying to transfer a site from one URL to another. Brands sometimes undergo changes in their websites and this may include a new domain to cater to the needs of their customers and to their digital expansion. In that event, brands need not worry whether their audiences may be directed to their old site or their new site. 

Whenever the new URL is typed or your products and services are searched, they will be led to your new page. 

Advertisers got some good news as Google began mobile-first indexing new domain by default. 

Organic search using mobile devices took most of the searches for the first quarter of 2019.  Nearly 50% of web traffic is because of mobile users. What does this mean and how it mobile-first indexing tied to it?

Mobile-first indexing explained

Google said that the algorithms will change and favor the use of mobile versions of sites’ content. This means that Google is giving more attention to our phones than your desktop. Indexing and ranking are two different things but they are related. Indexing is how your page is read by web crawlers and Google bots. While the ranking is how an indexed content of your site is evaluated. If your content isn’t indexed, then your ranking takes a hit. 

Indexing is an important aspect of technical SEO. The traditional SEO is concerned about the content and user experience while technical SEO is concerned about the web crawlers and how they evaluate and rank web pages. 

Mobile indexing is now becoming more and more important to drive traffic and rate. Thus, pages must be set up for mobile indexing because people are now using their devices to visit sites and their pages. 

Mobile takes the reign

SEO optimization is hugely important in this digital age and the pool of competition is making the battle even fiercer. As of this year, the following have been reported:

  • Social media and paid research have the most significant gain of traffic share
  • 33% of ad clicks were because they directly answered a search query
  • Almost 50% of businesses implement digital marketing platforms minus the strategy thus the futile exercise of increasing traffic

Why use mobile-first indexing?

Mobile indexing for advertisers is beneficial especially in reaching their audience faster. Advertisers allocate their resources and make sure that their ads are seen, and not blocked. If the latter happens, then the company is losing money. 

People nowadays are glued to their phones more than they use their desktops. The mobile phones are the door to the gold mine of ad generation. 

It’s time to get a mobile website so that the audience will have a better way of scrolling through your content. Google is now focusing on mobile page indexing preferences as compared to web page indexing. Without your mobile site, you could be missing out on 50% of positive interactions with users who are using their phones. 

As an advertiser, it’s your job to look for innovations and use them. So, start checking your presence and your technical SEO game now, not later. 

Digital content marketing is growing rapidly, and brands are capitalizing on the rise. 

Major brands know that content is important to get engagement and more customers. Unlike other methods of marketing, content marketing is cheaper and has long-term benefits. This is why it has become a major digital tactic today and will continue to be one in the foreseeable future. 

According to research, 90% of B2B and almost 90% of B2C marketers include contents in their marketing campaign. 

Challenges in content marketing 

The growth of content brought about several changes. For example, content creation is exceeding content demand due to the amount of content that has already been created. It’s becoming more difficult to come up with content that is surprising and engaging. Bigger brands, who are building content in your niche, increase the content standards. These brands increase the expectations of the target audiences as well. 

But content marketing is far from dying.  Creative marketers are always looking for ways to innovate and improve their content. 

Thriving and surviving 

 Here are some popular marketing trends

Content collaboration – This is one of the popular trends and is helpful in connecting and bridging gaps. This method involves people inside or outside your company working together to create content. Content collaboration lets you see other angles and apply formats that you might not have tried in the past. This is also another way to make a business relationship with other companies in your niche. 

Other strategies in collaboration include influencer-driven contents and engaging your non-marketing employees in content brainstorming. 

  • Using question optimization – This method is used to accommodate Google’s new algorithm. Questions are more natural compared to keywords and Google understands and features questions. Also, it’s easier for marketers to see the problem of the customers and provide solutions to the issues in their published content. 
  • Content Personalization – This method is newer but gaining traction just as fast because of its effectiveness. Content personalization means customizing the web experience of every user. Customers will have personalized product suggestions and content suggestions. BigCommerce shared that a younger generation of US-based customers heavily relies on AI personalized product recommendations and social media ads. 

The digital content marketing is thriving and frequently evolving to accommodate the needs and demands of the users. Marketers must be ready to take on these challenges and address the changing trends with their innovative techniques.

Online Marketing changes literally every day. With this short guide, you will be given the foundation to online marketing so that you can act on the changes that occur within the industry. Once you understand all of the essentials of online marketing, you will be able to stay ahead of the curve!

1. Keep Attention on Your Customers

All the contacts (customers, leads, partners, etc) in your funnel are what keep you in business. So, you need to keep your strategies centered around serving them. You need to fully grasp what your customers want from you. We are not saying that this is an easy task, but when you understand that the people that live in your ecosystem of clientele are what keep your doors open, it makes it easier to realize the importance of catering to what they want and need.

2. Build Your Strategy

Poor Marketers worry about campaigns while the best marketers are intentional about their strategy and they STICK TO IT. You always got to position your overall marketing strategy into something that will encourage growth. Sustainability is key, and should be at the fore front of any conversation that you have about marketing.

3. What is Your Brand’s Story?

Most people think that companies are selling the benefits of a specific product. STOP DOING THAT! Selling has little to do with how good a product is (although a strong product helps), but has much more to do with the story that you tell. Take your audience on a journey that attaches your company directly to them on a personal level. This will make the customer feel like they are missing out if they do not buy your product. What story can you tell?

4. Bring Traffic to Your Website

Your website is doing nothing for you if people are not engaging with it! It can be the most creative design, most informative blog, or the greatest product anyone has ever seen, but if no one sees it, then what does it matter? What are you going to do to bring traffic to your website to acquire new customers? This is a foundational question that needs to be answered, or your online marketing strategy will not be successful.

5. Conversion Strategy

Ok, you have decided how you will bring people to your website. That’s great!! You’re halfway there. Now, how are you going to convert that traffic into customers? It’s time to develop a strategy that converts first time website visitors into first time customers and then turn those new customers into repeating buyers. What’s your conversion strategy?

One tool that makes building these online sales funnels really easy is a software called Clickfunnels. Click here to see how to get started using a funnel building software to convert cold visitors to customers.

6. Build Trust By Producing Content

We aren’t just talking about putting up a blog on your website. When content marketing is done thoroughly, it can include articles, guides, online trainings, webinars, or vlogging. All of these different content producing mediums can be really powerful when it comes to growing your business. If you are intentional and providing amazing quality, you will earn the trust of your viewers and readers.

7. Grow Your Audience by Paying For Them

The world is being introduced more and more everyday to online paid advertising. You may know this as Facebook Ads, Search Engine Marketing (SEM), online advertising, Google Adwords, or pay per click marketing. Online marketers will often interchange each of these terms to describe the same idea, which is traffic that you pay for through ads that are ran online. A lot of companies do not like this strategy because it will cost them money, but if executed properly, it can be a game changer for your company. If you are properly tracking your ROI, then you should feel comfortable running an online ad with uncapped budgets because they are making you money.

8. Be Intentional with Your Email Marketing

Most people view email marketing as dead or “annoying”. In some cases, that is correct. Some companies have neglected using their email campaigns to connect one on one with their customer list. However, when email marketing is done correctly, it can completely change your business. If you make an attempt to connect with your customer on a personal level rather than try to make a sale, then you will see an improvement in this strategy.

9. Use SEO for Traffic

What’s the answer to every question known to man? That’s right, “Google it”. Google, Bing, and Yahoo are extremely powerful channels for attracting an audience. Use the best Search Engine Optimization (SEO) strategies to rank above the competition to attract the audience to your website. Some refer to SEO as a “black art” because of how competitive and complex the algorithms can be, but the best strategy is to be consistent with posting content and engaging with your website.

10. Begin a Social Media Strategy

Having a social media strategy is more than just getting up a Facebook page. You must form a strategy around your social media accounts as it can be a great way to engage with your audience. The wrong thing to do is create a page or profile on every social media platform because you must master one platform at a time instead of launching all of your pages at once. The right plan of action is to focus on your top channels first and then branch out from there. This will not guarantee success, but it will get you moving in the right direction.