Online Marketing changes literally every day. With this short guide, you will be given the foundation to online marketing so that you can act on the changes that occur within the industry. Once you understand all of the essentials of online marketing, you will be able to stay ahead of the curve!
1. Keep Attention on Your Customers
All the contacts (customers, leads, partners, etc) in your funnel are what keep you in business. So, you need to keep your strategies centered around serving them. You need to fully grasp what your customers want from you. We are not saying that this is an easy task, but when you understand that the people that live in your ecosystem of clientele are what keep your doors open, it makes it easier to realize the importance of catering to what they want and need.
2. Build Your Strategy
Poor Marketers worry about campaigns while the best marketers are intentional about their strategy and they STICK TO IT. You always got to position your overall marketing strategy into something that will encourage growth. Sustainability is key, and should be at the fore front of any conversation that you have about marketing.
3. What is Your Brand’s Story?
Most people think that companies are selling the benefits of a specific product. STOP DOING THAT! Selling has little to do with how good a product is (although a strong product helps), but has much more to do with the story that you tell. Take your audience on a journey that attaches your company directly to them on a personal level. This will make the customer feel like they are missing out if they do not buy your product. What story can you tell?
4. Bring Traffic to Your Website
Your website is doing nothing for you if people are not engaging with it! It can be the most creative design, most informative blog, or the greatest product anyone has ever seen, but if no one sees it, then what does it matter? What are you going to do to bring traffic to your website to acquire new customers? This is a foundational question that needs to be answered, or your online marketing strategy will not be successful.
5. Conversion Strategy
Ok, you have decided how you will bring people to your website. That’s great!! You’re halfway there. Now, how are you going to convert that traffic into customers? It’s time to develop a strategy that converts first time website visitors into first time customers and then turn those new customers into repeating buyers. What’s your conversion strategy?
One tool that makes building these online sales funnels really easy is a software called Clickfunnels. Click here to see how to get started using a funnel building software to convert cold visitors to customers.
6. Build Trust By Producing Content
We aren’t just talking about putting up a blog on your website. When content marketing is done thoroughly, it can include articles, guides, online trainings, webinars, or vlogging. All of these different content producing mediums can be really powerful when it comes to growing your business. If you are intentional and providing amazing quality, you will earn the trust of your viewers and readers.
7. Grow Your Audience by Paying For Them
The world is being introduced more and more everyday to online paid advertising. You may know this as Facebook Ads, Search Engine Marketing (SEM), online advertising, Google Adwords, or pay per click marketing. Online marketers will often interchange each of these terms to describe the same idea, which is traffic that you pay for through ads that are ran online. A lot of companies do not like this strategy because it will cost them money, but if executed properly, it can be a game changer for your company. If you are properly tracking your ROI, then you should feel comfortable running an online ad with uncapped budgets because they are making you money.
8. Be Intentional with Your Email Marketing
Most people view email marketing as dead or “annoying”. In some cases, that is correct. Some companies have neglected using their email campaigns to connect one on one with their customer list. However, when email marketing is done correctly, it can completely change your business. If you make an attempt to connect with your customer on a personal level rather than try to make a sale, then you will see an improvement in this strategy.
9. Use SEO for Traffic
What’s the answer to every question known to man? That’s right, “Google it”. Google, Bing, and Yahoo are extremely powerful channels for attracting an audience. Use the best Search Engine Optimization (SEO) strategies to rank above the competition to attract the audience to your website. Some refer to SEO as a “black art” because of how competitive and complex the algorithms can be, but the best strategy is to be consistent with posting content and engaging with your website.
10. Begin a Social Media Strategy
Having a social media strategy is more than just getting up a Facebook page. You must form a strategy around your social media accounts as it can be a great way to engage with your audience. The wrong thing to do is create a page or profile on every social media platform because you must master one platform at a time instead of launching all of your pages at once. The right plan of action is to focus on your top channels first and then branch out from there. This will not guarantee success, but it will get you moving in the right direction.