Papa John’s hired Camp & King as the company’s new creative agency after a year with Endeavor Global Marketing. 

This is the third agency jump by Papa John’s in less than two years. They hired Laundry Service in 2017 and left by May 2018. They then hired Endeavor Global Marketing in August 2018 after Laundry Services left in less than a year. The biggest and most popular work created by Endeavor for Papa John’s was their Voices campaign which focused on employees’ stories. 

The switch happened after Karlin Lindhart, Chief Marketing Officer joined Papa John’s last March in preparation for its launch of their ads featuring brand ambassador Shaquille O’Neal. The 4th most popular pizza chain in the U.S. is fighting a sale due to a comment made by its founder and then executive John Schnatter. 

Sale decline due to negative publicity 

Schnatter’s comments pertained to the NFL’s handling of player protestants in the fall of 2017. It brought on a lot of negative publicity due to the fact that Papa John’s was an NFL sponsor at that time. This coupled with the use of a racial slur while on a training call with Laundry Service has created a distrust between customers and the Pizza chain.  

Camp & King partnership 

Currently, Camp & King is working as the creative and strategic agency partner for Papa John’s. Kristin Barbour, Camp & King’s Chicago office’s managing director will be guiding the team. She will be joined by Amir Farhang, a filmmaker working with Hungry Man Productions and has worked with several NBA players before. 

Papa John’s remains optimistic 

Despite sales obstacles, Papa John’s remains positive, especially with the addition of O’Neal as one of their brand ambassadors. They already shared that they’ll be spending $40 million more on their marketing for the second quarter of 2019 and 2020. 

The retired NBA star posted about his new deal with Papa John’s in his social media last week. O’Neal shared a short video on Twitter and Instagram of an inside peek of Papa John’s board meeting. He then showed an item being taste-tested and called it Papadia. The Papadia looked like a calzone sliced into bits and pieces and served with dipping sauce. 

“We are very excited to get him off the bench and into a new national advertising campaign coming up this fall,” said CEO Steve Ritchie while discussing the company’s plans with O’Neal. 

The coast is bright for Papa John’s and they hope for it to be brighter with the change of creative agency. 

Teens are getting News from YouTube than from other news trusted organizations

The survey shows that teens are seeking news from celebrities and other social media influencers for news sources. 

The days of watching the news live seems to be a thing of that past. Due to the advancement of technology, these changes aren’t surprising. The surprise, however, the issue is that teens rely on unauthenticated sites for their news. 

Survey says  

According to the poll from Survey Monkey and Common Sense Media, over 75% of teens from ages 13 to 17 said that following the current event is important but half of them get their news from YouTube and other major social media platforms including Facebook and Twitter. 

The survey was done with more than a thousand teens to find their preferred visual media to consume news. 60% of the surveyed teens said that they’re getting their news on current events from influencers, personalities, and celebrities. Michael Robb, the senior director of research at Common Sense has shared that this growing trend is a cause for concern. 

He added that influencers or celebrities do not necessarily have standards and ethics, or disclosure. “Are they objective sources or not? How trustworthy is their research? There’s a whole host of things that you would need to understand to know whether something is more legitimate. I’m not sure that it is clear when you’re getting it from a celebrity, influencer, or personality,” Robb further stated. 

Only 41% of teens get their news from print and digital news sites and 37% of teens get their news from TV news. The stats are alarming for Common Sense Media. 

Addressing the issue

As a non-profit organization that focuses on helping families navigate media and technology, Common Sense Media is aiming to educate teens on the proper news consumption and sharing to avoid the spread of misinformation. Senior director of education programs at Common Sense, Kelly Mendoza said that this goal is part of their list of responsibilities. 

Mendoza shared that in this media-rich world, the students are just quickly scrolling and sharing content without verifying the credibility of the contents they share. With that, Common Sense Education is putting a new curriculum with lessons and videos on media literacy to teach students how to critically analyze the things they interact with online. 

The bulk of news publications make their money through print ad dollars. If future generations don’t see the importance of maintaining media literacy through current methods than news sources will have to continue to shift to fit the needs of their audiences.

Big businesses are facing mounting pressures for the waste they produce. 

Consumers are facing major questions on their waste management programs due to the piled-up wastes. Experts have phrased that actions and not just words must be taken to remind the marketers of the sustainability issues.

Single-use plastic campaigns  

Campaigns against single-use plastics materials have been increasing over the years due to environmental concerns. An example of this is the Great Pacific Garbage Patch, a mass of floating waste between Hawaii and California that’s now estimated to be twice the size of Texas.  

Marketers and advertisers are now focusing their strategies on social causes that impact young consumers and gravitate more towards sustainability. McDonald’s already announced its efforts in reducing its use of plastics in their Happy Meals toys as a way to address the petition passed via Change.org.

Oliver Yonchev, U.S. managing director of Social Chain said that 10-15% of what marketing they do has environmental messaging to it. 

All talk, less action

As the cliché quote goes, ‘Actions speak louder than words.’ The downside of this strategy is the accusation that comes along with it. Sustainable messaging is often accused of greenwashing, it’s when positive environmental values are broadcasted but then actions to support the cause aren’t taken. 

Experts say that the key to a successful sustainability campaign is to make a culture of self-awareness among brands. They must know when to let sustainable decisions speak for their brand instead of claiming to be doing something and not measuring up to it. Kat Callo, a former Unilever global media manager said brands need to redesign their products according to the zero waste 5Rs (refuse, reduce, reuse, recycle, and rot) program. 

Coca-Cola and PepsiCo are among the top ten companies accused of worsening the sustainability crisis. However, similar corporations of the same size are susceptible to be contributing to the crisis. Both companies have cut ties with the Plastic Industry Association last month and are moving towards more environment-friendly produce. 

PepsiCo has partnered with Aquafina and will start packaging some of their products in aluminum in 2020. Starbucks has also stopped using their disposable plastic straw and plans to rid the use of straw in all their stores next year. 

Impact on marketers and advertisers 

Today’s consumers are paying more and more attention to brands that hold higher standards. Particularly the more vocal Gen Z and millennials who strongly feel that businesses should be responsible for the materials they use to help the environment. Advertisers and marketers must focus their strategies toward sustainability and veer away from all talks, no actions accusations. 

Shopify makes it even easier to communicate with customers

As e-commerce businesses push for more human touch within the platform, Today Shopify has added a feature to bridge the digital gap between retailers who use that platform and their consumers. Shopify related this feature to the more traditional forms of retail. Buyers are used to a human touch when considering a product and could need assistance during the buying process. With this in mind, Shopify has added “Shopify Chat” to their services.   

In their blog post explaining the service Shopify explained, “The origins of trade are rooted in conversations, and we believe they’ll always be at the heart of building strong customer relationships.” The digital retailer began this focus on human touchpoints by adding “Shopify Ping.” This service connects consumers with businesses through services like Apple Business Chat and Facebook Messenger.  

Shopify Chat is an important feature because it enables real-time chat with customers who visit Shopify stores. This free feature makes resoling potential issues with customers and answering questions easier than ever. Within the feature, there are also some utilities that will benefit both sides of the sale. Businesses can share discounts, draft orders, and share product recommendations.

Though outside of using this feature to drive sales, adding a personalized, human, touchpoint to any e-commerce sale adds value to your brand. Shopify adds that while e-commerce has made the purchasing process easier than it has ever been, it has also made it more difficult to connect with customers. Loyalty, many times, is fostered through intentional touchpoints with customers and this has been made even easier through this feature.  

The use of this feature can amp up positive interactions with consumers and potentially create consumer loyalty.  Look for personalization improves to platforms across the marketing industry in the future, and subscribe to the Holler Hustle to stay informed.     

CBS and Viacom are joining back together to strengthen their position in the industry. 

The companies announced last Tuesday that they are planning to merge and present a solid stance in the media industry. The new company will be called ViacomCBS with Bob Bakish, Viacom’s CEO to take the lead. Joe Ianniello, the CBS CEO since last year will be CBS’ chairman and in charge of the CBS assets. Shari Redstone will be the new chairwoman of the combined company and will control the family’s holding company. 

The market value of CBS is $18 billion and with the merge, ViacomCBS Inc will have a total of $28 billion in revenue making it the largest market share of 22% in the US television viewing audience. 

CBS and Viacom reunited

This merger is expected to be armor against competition and the threat from digital rivals and streaming services including Disney, AT&T, and Comcast. 

“I am really excited to see these two great companies come together so that they can realize the incredible power of their combined assets,” said Redstone in their statement. She added that her father put much emphasis on the content and this is truer than ever these days. 

The merge adds movie studio Paramount Pictures, Comedy Central, BET, MTV, and Nickelodeon into their fold. Other streaming services including South Park Studios and Pluto TV. These added channels will strengthen ViacomCBS’ aim in competing against other TV streaming platforms like Netflix and Amazon. 

CBS and Viacom have expressed their desire to move forward on their streaming strategies and widen their reach but they haven’t shared any plans of making a combined streaming product. 

CSB and Viacom almost merged last year but the decision of who would run the company derailed the merger discussion. But after replacing six CBS board members this year, the talks of the merger restarted again. This deal may be final by the end of the year or early next year due to the National Amusements controlling ownership of the two companies. 

Would you also do the same? 

The Brand Safety Institute (BSI) and Tag surveyed 1017 people and tested out how they answer hypothetical situations regarding ad misplacement and how it would affect their purchasing decision. This study follows two years of efforts of the ad industry to wipe the internet of malicious and dangerous content.

This plan is imperative due to the series of brand safety scandals that plague the major social networking sites as of late. Big names including YouTube, Facebook, and Instagram have been the victim of the brand safety issues affecting household brands such as Hasbro, Disney, and AT&T when their ads are placed next to questionable content. 

Ads next to extreme contents

According to the research, the real risk to the company’s brand is when their ads are placed next to malware issues. Consumers, had the strongest stop buying reaction to the question, “If you discovered an ad for a consumer product you regularly buy had infected your computer on a mobile device with a virus, how much would you reduce your purchases of that product?”  About 73% of the consumers said that they would stop buying that particular product. 

58% of consumers also agreed that they’d stop buying products that appear next to neo-Nazi propaganda and additionally 67% said if ads are placed adjacent to terrorist recruiting videos they would stop buying that product as well.

The survey has shown that consumers pay attention to brands’ ad placements and brands should address this issue seriously. Brands must check where they put their brands and ensure to not partner up with sites that host dangerous content. 

Impact on advertisers

Among the advertising platforms, YouTube seems to be taking the most hit as it’s been plagued with several brand safety issues and advertisers defection. Social networks have been upgrading and updating their algorithms to foster better advertising culture however, there’s only so much that algorithms and AIs can do when it comes to ad placement. 

This survey drives home the real and measurable risk to a company’s bottom line from a preventable brand safety crisis,” said Mike Zaneis, CEO of Tag and co-founder of BSI. 

The responsibility still lies to the brands, advertiser, and the platform to ensure that the ads don’t appear next to questionable content. In the brand-savvy age, we’re in, one ad placement without due diligence could have a negative impact on the brand as a whole.

Facebook is attempting a new tool that would allow advertisers to create alternative audiences away from specific targeting. 

The social media giant is convincing advertisers of a new way to identify their potential customers and target ads without using personal data and traits. This is a sensitive issue for Facebook because they’ve been facing allegations of using personal data for targeting ads in the past. 

Facebook claims that they can make accurate profiles of consumers without relying on their personal information including age, gender, ZIP, and other identifying characteristics. This is an alternative route for ad targeting that’s not based on personal data but rather on peoples’ online behavior. 

Special Ad Audience tool 

In preparation for the new feature, Facebook began rolling out updates to its platform. The changes forbid targeting based on race, age, gender, family status, and household income.  

Facebook’s new tool is called a special ad audience. The effectiveness of this feature hasn’t been tested yet. However, advertisers have expressed their concerns regarding the restriction of data use thinking that it might affect the success of their campaigns. 

The special ad audience is a replacement of the ‘lookalike’ audiences. Lookalikes are users with traits from customer profiles given by advertisers. For example, an automaker could share client email with Facebook and provide details about the brand’s loyal customers. Facebook will then be able to serve ads to similar people. That was then. 

Facebook addressing issues after Cambridge Analytica

Facebook removed the third-party data providers from their platform in 2018. On the other hand, Oracle Data Cloud, Epsilon, and Acxiom had been offering their advertisers access to hundreds of hyper-specific audiences but for Facebook, such is no longer the case. The hyper-specific data gave brands instant audiences that are broken down into specific categories such as income, interest, family status, gender, and others.

The days of doing specific targeting on Facebook are over,” says Brad O’Brien, VP of social and content marketing at 3Q Digital. He also added that Facebook ad buyers’ jobs are now changing due to the new feature. Without the specific ad targeting, Facebook is simply telling advertisers to throw their ads out there. This means that their ads must be flexible enough to cater to various kinds of people on the net. 

Facebook is coming up with a new feature that you will love. 

The idea of the News tabs on Facebook came about in April this year. The Wall Street Journal reported that publishers have been approached by Facebook and offered up to $3 million per year to license content. The publishers include Dow Jones, The Washington Post, Bloomberg, and ABC News. They have been offered a large sum to allow Facebook to use their headlines and article excerpts in their news tab.

A significant move for Facebook  

Additionally, there will soon be news tab in the Facebook app that’s solely for delivering high-quality news straight to the users. This is a good move after the frequent fake news claims, and misinformation, that’s flooded Facebook in the past. The social network has been facing issues regarding misleading information on the platform and this move is a way to address that issue. 

Just recently, Facebook made changes in its algorithm which resulted in more ad revenue for publishers. As for the news tab, this will give publishers more freedom and allow them to choose how they display their content on the news tab. 

Mark Zuckerberg said that this isn’t a revenue play for them. “We’re coming to this from a very different perspective than I think some of the other players in the space who view news as a way that they want to maximize their revenue. That’s not necessarily the way that we’re thinking about this,” says Zuckerberg. 

Facebook’s plans 

The social media mogul has been brewing this plan for a long time. They have been trying to work with news publishers then but in the past publishers weren’t paid for their content. However, they shared their content on Facebook and reward them with the share of advertising dollars. This trend is going to change with the coming of the news tab feature. 

Facebook is going to be quarantining all the news into one tab and subsequently create a section for it so that dedicated newsreaders on Facebook will be able to stay up to date on the social platform. In the same way that the video tabs on Facebook currently work, the News tab will work in a similar fashion.

Zuckerberg said that he isn’t sure yet as to whether Facebook is going to curate a mix of news for users to read or to pick the news that the readers are going to see. Facebook executives are still discussing these plans. 

We will be seeing some changes in the Facebook news tab in the coming months. 

Twilio now allows marketers to create targeted email, social campaigns, and displays.

Twilio, the email marketing and API provider launched the Twilio SendGrid Ads. It’s a tool to enable marketers to make cohesive, multichannel engagements. Twilio aims to provide marketers with a platform where they have campaign orchestration capabilities in many digital channels. This is a way for advertisers to reach more customers and get more engagements thus saving them time. Instead of creating campaigns in multiple channels, they can create it in Twilio SendGrid ads. 

Effects of Twilio to advertisers

Marketers can now learn from their email data and use these insights to create more effective campaigns. The Ads also allows marketers to target individuals via email automation using their interactions on other social channels including Facebook and Instagram. 

Marketers can now extend their existing email marketing campaigns to other channels and create highly targeted displays without leaving the Ads platform. It’s efficient and depending on the platforms your firm using it’s much easier to make multiple campaigns using SendGrid Ads. 

The process of exporting and uploading files and contacts is exhausting but with Twilio SendGrid Ads, you can keep all your data in one platform and use it whenever needed. 

Sameer Dholakia, CEO of Twilio SendGrid said that their SendGrid Ads makes the multichannel marketing process a lot simpler, faster, and more effective for marketers. Their email intelligence, website data, reporting to engage, and creative assets retarget customers across channels such as Google Display Ads and the already mentioned Facebook and Instagram. 

The company’s goal is not to add channels but to help its customers make campaigns that can reach across channels and use the data from one channel to improve the customer experience on another channel. 

Features of Ads

Ads can grow their business by using social ad campaigns and target old and new users. Other features are as follows: 

  • Direct sign-up from emails within a lead ad on Facebook or their Instagram and feed into an email automation list. 
  • Retarget visitors to websites via Facebook, Google Display Ads, and Instagram. 
  • Find new potential clients by creating a lookalike ad campaign to target people who share similar characteristics to an email contact list. 
  • Target people who have shown interest in a product or offer promoted via an email campaign. 

Twilio is the first in the market to have created this multichannel marketing campaign. It is also easy to navigate and takes away the unnecessary steps in making a campaign. 

The company says that it’s costly and inconsistent. 

The leading pizza chain made a turnaround due to its investment in technology. Unfortunately, they’re now facing legal disputes so that they don’t have to make their websites accessible to the blind. The lawsuit was filed three years ago by Guillermo Robles after trying to order a pizza twice.  

The case is still going on and according to reports, it might be tried and passed to the Supreme Court. 

This ruling may cause a shift and put people with disabilities to an advantage since companies will be pushed to make their mobile apps and websites accessible to them. 

Basis of the case

The Americans with Disabilities Act of 1990 requires businesses to make changes to their services to accommodate the needs of people with disabilities. This includes websites and apps for businesses with physical locations. The Federal Court agreed and approved the case however, the Supreme Court is still weighing in.

Domino’s defended their argument in a 35-pages document and claimed that the cost of accessibility requirements may go well into millions and that the rules around the level of accessibility have not been decided yet. The pizza chain is concerned about the ruling because the stakes are higher for many businesses. 

CNBC reported lawsuits regarding inaccessible websites have jumped to 58% since 2017 and most of these suits have been filed by 10 groups of attorneys. One of the sites that are under fire includes Beyoncé’s official website.  There is a suspected activist coalition intent on inciting pressure to the higher court so that an action can be done to settle the matter. 

The Supreme Court is set to make a decision regarding the petition by the fall. Additionally, Robles has until August 14 to file a response. 

Domino’s on the offense 

Aside from the petition passed by Domino’s legal team, the company is also undergoing a dramatic tech-infused redesign in its ordering process to help save their market share. This redesign included some work done with their logo, storefronts, website, and mobile app. They are going for a more frank and self-deprecating marketing campaign which was received positively by many customers and clients.