In light of the new norm in the retail industry, Yelp is updating its features to support small and local businesses.
Yelp announced new features on Monday which help businesses connect customers and keep them informed on day-to-day operations. In a recent survey by Brandify, it showed that Yelp still gets a massive presence in the digital marketing space. Survey results showed that
Yelp comes next to Google with 64% of US consumers most likely turning into Yelp when looking for the perfect places to eat. These new features and changes will be helpful for businesses well into the pandemic and even after it as it connects their in-store and digital marketing practices to increase their revenues.
Updated business platform
Yelp’s reimagined control center is a platform for businesses. Designed to improve owner experience, the new user interface offers owners transparency and insight into their performance via the Yelp Business Page. It now has recommendation cards, content feed, tips, and faster loading and response team. The page will also show COVI-19 related content and prompts so that businesses will have enough information on how to communicate with their consumers.
Each business page has personalized banners where they can share their brand messaging. Owners can update their banner and put relevant business information such as their hours of operation, their responses towards helping others from the pandemic, or where they may be able to find their stores across other platforms.
Virtual service offerings
The virtual service offerings will be shown on the business page and include virtual consultations, tours, shows, classes, and performances. Consumers will be able to search for your business and see the listed virtual offerings you have. Businesses that will vastly benefit from these features are yoga classes, tax services, tutoring sessions, therapy sessions, and more. These local businesses can keep operating and be available for people online.
Users can use filters to make the search faster and easier.
What does this mean for you?
Needless to say, retailers with in-store locations have depended on the foot traffic for their daily revenue. With that out of the picture, it is difficult for them to keep their business open. Having an avenue and opportunity to introduce their services online will be helpful for these retailers. People are now going digital and being able to provide their customers with virtual services will be beneficial in the long run.