Instagram Stories are now one of Facebook’s most successful projects. Due to its success, an overhaul is coming to the platform.
More than half of Instagram users are using Stories on a regular basis, that’s 500 million people using the feature. This number is bigger than the active user base of Snapchat. The very first app that used Stories. With the attraction that Stories is brining to Instagram, the platform is making some changes with its format.
Instagram Stories’ new format
Facebook-owned Instagram is now testing a feature that enables its users to see the Stories in a page via the home screen and a new page exclusive for Stories. Users will be seeing two rows of Stories this time instead of just seeing it at the top of their mobile screens. There’s a button that users can tap to See All Stories. Rather than a single row of scrollable Stories, there will now be a two-row carousel that can be expanded to a whole page section. Instagram first hinted with changes in its Stories back in May but there was no confirmation as to whether it’s a long-term change or not.
Instagram confirmed the feature and said that the company is now testing the feature of a few of its users. No further details were given except announcing that the test has been going on for more than a month.
The emerging of Stories
All the leading social media today now have a Stories feature in their platforms. Snapchat started the craze, the others followed suit. Based on the report of Statista, the percentage of users using Stories in each platform is increasing.
- Facebook: 76%
- Instagram: 83%
- YouTube: 76%
- Snapchat: 87%
What does this mean for you?
More than half of the users are using Stories on a daily basis. This feature is one of the most effective ways to increase a brand’s visibility. About 62% of Instagram users have said that they’ve become more interested in buying products from certain brands because of the brands’ Stories.
This feature is vital for businesses’ campaigns. Brands and startups can even use Stories to run an ad. Several brands have used Instagram’s hyper-targeted ad platform using the Stories. The Stories feature is also a great way for brands to engage with their customers and followers. It can attract a more direct and personal kind of engagement with the customers.