Alice + Olivia CEO Stacey Bendet helped launch a job platform specifically for creatives.
Creatively, A platform for creatives, launched last Tuesday. Starting out Creatively is now free, but there are plans for monthly and annual subscription fees. The startup platform was founded by Stacey Bendet and Joe Indriolo, who will both be serving as the chief product officer.
The birth of Creatively
Bendet said in an interview, the platform wasn’t supposed to be released until summer. Though they saw the need to rush the launch in the hopes of helping the professional creatives in the community. As the CEO of Alice + Olivia, Bendet is always on the hunt and looking out for fresh talent. This is made even more difficult due to the imposed social distancing. In-person collaboration between creatives and artists has stalled to a minimum.
Professional workers are now looking for other avenues to showcase their work and earn money from it. Social media can be a great place where creatives can show their work. Still, it’s not enough to control the presentation in a more refined manner. These media platforms don’t also open opportunities and connect them with people looking out to hire their services. This is where Creatively comes into play.
How does it work?
The platform is designed for all types of professional creatives. For instance, those who work in filmmaking, fashion, branding, illustrations, animations, app and web design, CGI, photography, and architecture designers can all find a place at Creatively.
Creatively is their interactive curriculum vitae. Creatives can upload their portfolio and organize it however they choose. They can also put tags to their works and a little background to all their products. They can follow other users and create connections within the platform to encourage collaborations.
What does this mean for you?
Brands and advertisers find it easier to hire another party for freelance. This adds a new creative perspective. The ad campaigns aren’t created by the same people running the company most times. Often, creatives are brought in and PDI for the project. This platform will serve as the go-to place for advertisers and brands looking for fresh talent.
Advertising companies can also create their accounts and build connection within the network.