Entries by Ford Edwards

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Walmart Strengthens its Ad Platform with Omnichannel Analytics

Walmart Media Group announced its omnichannel analytics offering for advertisers. Walmart launched its campaign performance dashboard for advertisers recently. It is on-demand access to omnichannel reporting for all of Walmart’s displays and sponsored product campaigns. At the moment, Walmart is now the largest omnichannel retailer across the US. With this omnichannel analytics, Walmart advertisers can […]