Entries by Ford Edwards

Toy R Us is Back and Launches New Store

Toys R Us will open its first U.S store this week since it filed for bankruptcy in 2017. The store is located at Garden State Plaza in Paramus, New Jersey. Its size is about a quarter of the size of their old stores for Gen Xers and Millenials who remember the toy superstore. The second store will be opened at the Galeria Houston on December 7.

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Thanksgiving Sales Could Reach $4.4 Billion

Thanksgiving is always that time of the year where splurging on shopping isn’t a crime but a necessity and brands capitalize on that culture. Adobe Analytics expected that this Thanksgiving day’s sales could have reached $4.4 billion online, the first record ever. It represents the 18.9% year-over-year increase from last year’s sales that totaled to $3.7 billion.

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A Weekend of Deals

We all know how crazy Thanksgiving and Black Friday shopping can be, but did you know that from 2017 to 2018 in-store shopping dropped by almost 10%? With the competition of Cyber Monday and the prevalence of digital-savvy shoppers, it seems as though people are sleeping in instead of going out for deals. But what are you doing to capitalize on this discount holiday?

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Social Networks Dominates $57 Billion of U.S Dollars into Programmatic Display Ads

A significant portion (56.3%) of the $57.30 billion funneled into digital display ads will go to social networks. It will be utilized for banners, videos, and other display ad units across social platforms. As advertisers continue to prioritize the video and network ad formats, it is predicted that social’s shares of the programmatic ads will rise in 2021.