fordedwardsAugust 13, 2020

Creator Union aims to regulate the influencer marketing industry to protect the rights or freelancers and creators.  In this digital age, the influencer marketing space had been getting bigger and bigger. Many apps today are influencer-based and created to give

fordedwardsAugust 3, 2020

Walmart Media Group announced its omnichannel analytics offering for advertisers. Walmart launched its campaign performance dashboard for advertisers recently. It is on-demand access to omnichannel reporting for all of Walmart’s displays and sponsored product campaigns. At the moment, Walmart is

fordedwardsJuly 28, 2020

Many advertisers have stopped spending their budget on ads due to the country’s civil unrest, says Twitter.  Twitter’s Q2 earnings showed a drop in ad revenue. The company is in an on-going battle for its ad-based social platform as Twitter

fordedwardsJuly 24, 2020

TikTok has made a creator-friendly platform, this new launch is the company’s biggest monetization effort to date.  Despite the threats of the US and India banning the app, TikTok continues to grow in popularity. The platform has become one of

fordedwardsAugust 17, 2020

Facebook acquired Instagram in 2012 for $1 billion and is now merging its chats to Messenger.  Instagram users will see a

fordedwardsAugust 11, 2020

Shoploop is Google’s latest R&D project, it’s a mobile-based video shopping platform.  Shoploop is Google’s latest experiment and is now available

fordedwardsAugust 5, 2020
fordedwardsJuly 30, 2020
fordedwardsAugust 12, 2020

Google Ads advertisers can now get leads while people are watching videos on YouTube as Google extends lead form to ads